Your Favorite KPop Demon Hunters Are Getting Awesome New Toys and Games!

Get ready, HUNTR/X fans! Netflix's record-breaking animated film, KPop Demon Hunters, is officially getting a massive toy and merchandise rollout in 2026 thanks to an "unprecedented" partnership between Hasbro and Mattel. Plus, Hasbro is teasing over 50 new film and TV projects across various beloved brands.

TL;DR: Quick Bites for the Busy Fan

• Netflix’s KPop Demon Hunters, released in June 2025, is the platform's most-watched film ever, racking up over 325 million views.
• Hasbro and Mattel are teaming up as global co-master toy licensees for KPop Demon Hunters, with products hitting stores in Spring 2026, including a Monopoly Deal card game coming in January 2026!
• Hasbro CEO Chris Cocks confirmed an upcoming Magic: The Gathering "Secret Lair" drop for KPop Demon Hunters in 2026, expected to be one of MTG's best-selling collaborations.
• Hasbro is developing 45-50 film and TV projects based on its IPs, partnering with major studios like Disney, Netflix, Universal, Warner Bros., Paramount, and Lionsgate.

The Global Phenomenon of KPop Demon Hunters Continues to Conquer

If you're a fan of K-pop, demon-hunting, or just awesome animated movies, you've probably already fallen in love with Netflix's Kpop Demon Hunters. This animated sensation, which dropped in June 2025, hasn't just been a hit – it's been an absolute MONSTER success! We're talking about Netflix's most-watched film of all time, smashing records with over 325 million global views. And let's not forget the music: the soundtrack hit No. 1 on the Billboard 200, and the single "Golden" made history as the first female K-pop single to reach No. 1 on the Billboard Hot 100, staying there for a whopping seven weeks!

The film introduces us to HUNTR/X, a K-pop girl group starring Rumi, Mira, and Zoey, who spend their days performing for massive crowds and their nights battling malevolent demons. Their secret weapon? Their music, which helps them create a magical "Honmoon" seal to protect the world from villains like the demonic boy band Saja Boys and the formidable demon ruler Gwi-Ma. The vocal talents behind these fierce idols include Arden Cho (Rumi speaking), Ejae (Rumi singing), May Hong (Mira speaking), Audrey Nuna (Mira singing), Ji-young Yoo (Zoey speaking), and Rei Ami (Zoey singing).

Its unexpected popularity meant Netflix had to play catch-up with fan demand. They even partnered with Spirit Halloween to get costumes out in time for this year's spooky season! Beyond streaming, a special sing-along version of the film made $18 million in theaters over a two-day period in August 2025 and is set to return for a Halloween engagement between October 31 and November 2, 2025. And the buzz isn't stopping there – KPop Demon Hunters is leading Gold Derby's Golden Globe odds for Best Animated Feature and has a strong 95.8% chance for an Oscar nomination in the same category!

An Unprecedented Alliance Bringing KPop Demon Hunters to Your Shelf

Hold onto your lightsticks, HUNTR/X fans! The biggest news just dropped: Netflix has inked an "unprecedented" and "industry-first" deal with both Mattel and Hasbro to be the global co-master toy licensees for KPop Demon Hunters. This means you’ll soon be able to get your hands on a massive range of toys, collectibles, and games based on the film.

While the full merchandise rollout isn't expected until Spring 2026, you won't have to wait that long for everything. Mattel is already taking pre-orders for a three-pack of HUNTR/X dolls featuring Rumi, Mira, and Zoey. And Hasbro is launching with a special KPop Demon Hunters edition of the popular card game, Monopoly Deal!

Here’s a quick look at what’s coming:

• Mattel Products: Dolls, action figures, accessories, collectibles, playsets, and co-brand collaborations.
• Hasbro Products: Special feature plush, youth electronics, role-play items, and board games.

Netflix CMO Marian Lee perfectly summed up the excitement, saying:

"KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing and more screaming than anyone was emotionally prepared for. HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!"

— Marian Lee, Netflix CMO

This collaboration is a massive win for Netflix, solidifying its place in the lucrative consumer products market, and for fans who’ve been eagerly waiting for physical merchandise.

Hasbro's Grand Entertainment Strategy for the Future

Beyond the immediate excitement for KPop Demon Hunters, Hasbro is making big moves in the entertainment world. CEO Chris Cocks recently shared some exciting insights during an earnings call. After selling eOne to Lionsgate in 2023, Hasbro is now adopting an "asset-light" approach, meaning they’re focusing on creating content in-house for core family brands like Peppa Pig, while strategically licensing other popular IPs to major studios and streamers.

Cocks emphasized that entertainment isn't just about immediate revenue; it's a "long-term brand development pipeline" that acts as "advertising that pays for itself." Hasbro is working with "the best of the best" in Hollywood, including Disney, Netflix, Universal, Warner Bros., Paramount, and Lionsgate. While specific development deals aren't usually announced until projects are in production, Cocks teased that 2026 will bring "a lot more to share."

The company is truly going all-in, with an estimated 45 to 50 film and TV projects based on major Hasbro properties currently in development. This massive slate shows a clear commitment to bringing beloved brands to screens big and small.

A Deeper Dive into Hasbro's Expanding Cinematic Universe of Toys and Games

Let’s explore some of the exciting projects Hasbro has cooking, leveraging its treasure trove of iconic brands:

More Than Just a Board Game: Monopoly Takes Over Screens

Yes, the classic board game Monopoly is getting not one, but two separate adaptations! There's a feature film in the works at Lionsgate, produced by none other than Margot Robbie's LuckyChap Entertainment (the team behind the mega-hit Barbie). John Francis Daley and Jonathan Goldstein, known for directing Dungeons & Dragons: Honor Among Thieves, are reportedly writing the script. Additionally, Netflix is developing an unscripted game show based on Monopoly, bringing the competitive spirit of the game to your living room in a new format.

Magic: The Gathering Enters the KPop Demon Hunters Universe

For fans of both trading card games and K-pop, prepare yourselves! Hasbro CEO Chris Cocks has confirmed that KPop Demon Hunters will be featured in a Magic: The Gathering "Secret Lair" drop in 2026. Given the immense popularity of the movie and the success of past MTG crossovers, this release is expected to be "hugely successful" and potentially one of the biggest Secret Lair drops in the game's history. It seems if they can make SpongeBob SquarePants collectible cards a hit, a KPop Demon Hunters edition is practically guaranteed gold!

Other Big Projects on Hasbro's Development Slate

While many of the 45-50 projects are under wraps, we know of a few more exciting developments:

• My Little Pony: A live-action movie is in the works, bringing Equestria to a whole new dimension.
• G.I. Joe and Transformers: Get ready for an adult-skewed animated series called "Energon Universe," promising an epic crossover for these two powerhouse franchises.
• Transformers: Paramount had three Transformers scripts in development prior to a recent merger, and while they're being reviewed, it’s safe to assume more robot-in-disguise action is on the horizon.
• Dungeons & Dragons: Following the critical success of Honor Among Thieves, expect more adventures in the D&D universe.

It's clear that the success of toy-based movies like Barbie has inspired a wave of adaptations, and both Hasbro and Mattel are eager to capitalize. Mattel, for example, is also developing films based on Barney (produced by Daniel Kaluuya), Hot Wheels, Polly Pocket, and even Magic 8 Ball, showing that the trend of bringing iconic playthings to life on screen is here to stay.

What to Expect from the KPop Demon Hunters Monopoly Deal Game

The first Hasbro product to hit shelves is the KPop Demon Hunters Monopoly Deal card game, shipping in January 2026. This isn't your grandma's Monopoly board; it's a fast-paced card game that takes about 15 minutes per session, perfect for fans aged 8 and up!

• Players: 2 to 5 friends can join the fun.
• Characters: Choose from five character cards featuring Rumi, Mira, Zoey, Jinu, or Derpy, each with a unique ability. You can even get Bobby, HUNTR/X’s manager, involved!
• Goal: Help the HUNTR/X members prepare for an epic performance by collecting items they need to make the concert a success and seal the Honmoon. The first player to assemble three complete sets wins.
• Availability: Pre-orders are expected to start next month (November 2025) on platforms like Amazon and Walmart, priced around $12.97-$12.99.

This travel-friendly card game is a fantastic way to bring the high-energy world of KPop Demon Hunters to your next game night or trip.

KPop Demon Hunters Dominates the Awards Season Conversation

Beyond its box office and streaming triumphs, KPop Demon Hunters is also garnering significant attention in the awards circuit. The film currently holds the No. 1 spot in Gold Derby's Golden Globe odds for Best Animated Feature, boasting a remarkable 98.4% chance of winning, surpassing even Disney's highly anticipated Zootopia 2. The Golden Globe nominations are set to be announced on December 8, 2025, with the ceremony following on January 11, 2026, hosted by Nikki Glaser.

The critical and audience acclaim for the film highlights its cultural impact and strong narrative, further solidifying its place as a major contender for top animation honors. It’s clear that this K-pop powered, demon-fighting adventure is more than just a passing trend; it’s a full-fledged pop culture phenomenon.

FAQ: Your Burning Questions About KPop Demon Hunters Toys and Beyond

When can I buy KPop Demon Hunters toys?

Most KPop Demon Hunters toys and merchandise from Hasbro and Mattel will be available at retail in Spring 2026. However, Hasbro's KPop Demon Hunters Monopoly Deal card game is expected to ship earlier, in January 2026, and pre-orders for some items might start as early as November 2025.

What kind of KPop Demon Hunters products are coming out?

Mattel will focus on dolls, action figures, accessories, collectibles, and playsets. Hasbro will produce special feature plush, youth electronics, role-play items, and board games, starting with the KPop Demon Hunters Monopoly Deal card game. A Magic: The Gathering "Secret Lair" drop is also confirmed for 2026.

What is Hasbro's "asset-light" entertainment strategy?

After selling its eOne entertainment division, Hasbro is focusing on creating content for its core family brands in-house (like Peppa Pig) but licensing out other major IPs (like Monopoly, Transformers, Dungeons & Dragons, and now KPop Demon Hunters) to major Hollywood studios like Netflix, Disney, Universal, and Lionsgate. This allows them to develop many projects without the full financial burden of in-house production.

How many new movies and TV shows are Hasbro developing?

Hasbro CEO Chris Cocks stated that the company currently has between 45 and 50 film and TV projects based on its various properties in development. While specific announcements are often held until projects are in production, fans can expect more details in 2026.

Is KPop Demon Hunters nominated for any awards?

Yes! As of October 2025, KPop Demon Hunters is leading Gold Derby's predictions for the Golden Globe for Best Animated Feature and has a strong 95.8% chance for a Best Animated Feature Oscar nomination.

Sources

• "Hasbro CEO Teases “Really Cool” KPOP DEMON HUNTERS Toys and 50+ Film & TV Projects on the Way" - GeekTyrant.com
• "‘KPop Demon Hunters’ Netflix" - The Hollywood Reporter
• "Monopoly Deal ‘KPop Demon Hunters’" - Billboard
• "‘Who’s In The Band’ In Works At ABC With Simon Cowell, Joe Jonas, Mel B & ‘KPop Demon Hunters’ Star Rei Ami" - Deadline
• "Kpop Demon Hunters will be "one of the best" Magic: The Gathering collabs of 2026, says Wizards of the Coast exec" - Popverse
• "Can Mattel's (MAT) New Netflix Alliance Offset Slowing Sales and Sustain Its Brand Momentum?" - Simply Wall St
• "Hasbro teases 45 to 50 film and TV projects on the way including Monopoly and My Little Pony" - GamesRadar+
• "Hasbro Plans 45 To 50 Film and TV Projects Including Monopoly and My Little Pony" - MovieWeb
• "Netflix Inks Major Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Games and Products" - CNBC
• "‘KPop Demon Hunters’ takes the lead at Golden Globes as new toys and games are announced" - Gold Derby