Get ready, Huntr/x fans! Netflix is teaming up with toy titans Mattel and Hasbro in an unprecedented move to bring a massive wave of dolls, action figures, and games from the hit animated movie to shelves very soon.
TL;DR- Netflix's breakout animated film, "KPop Demon Hunters," is expanding into a huge merchandise line.
- Toy rivals Mattel and Hasbro are partnering as co-master licensees, creating dolls, action figures, games, plushies, and electronics.
- Most products will hit retail in Spring 2026, but keep an eye out for early pre-orders starting this November and January!
Get ready to sing your heart out! Netflix's hit animated movie KPop Demon Hunters is back on the big screen for a Halloween sing-along event from Oct 31-Nov 2, including at AMC Theatres. Find out where to watch and why this is a huge deal for fans and the film industry.
The Huntr/x Phenomenon: Netflix's Biggest Hit Gets Ready for Your Shelf
If you've been on Netflix anytime since June, you've probably heard of Kpop Demon Hunters. This animated film dropped seemingly out of nowhere and exploded into a global sensation, quickly becoming Netflix's most popular film of all time! We're talking over 325 million views worldwide in just 91 days – that's some serious fan power.
But the hype didn't stop there! The movie’s soundtrack climbed to the No. 1 spot on Billboard’s 200 Albums chart, racking up an insane 8.3 billion streams globally. And let’s not forget the single "Golden," which made history as the longest-running No. 1 hit by a girl group on the Billboard Hot 100 in the 21st century, holding strong for seven weeks! Even Halloween couldn't escape the Huntr/x magic, with all five main characters becoming the top five most-searched-for costumes this year.
For those who might not know, KPop Demon Hunters follows the superstar trio Rumi, Mira, and Zoey, who by day are selling out stadiums, but by night, they're secretly badass demon hunters. They use their music to create a magical "Honmoon" seal, protecting their fans from supernatural threats, including the irresistible (and demonic!) rival boy band, the Saja Boys.
The film, directed by Maggie Kang and Chris Appelhans, was produced in partnership with Sony Pictures Animation, with Netflix holding the consumer product IP rights. This unexpected, massive success meant Netflix has been playing catch-up with fan demand, and now, they’re going all in on merchandise.
Get ready, Huntr/x fans! Netflix is partnering with Mattel and Hasbro to bring a massive line of KPop Demon Hunters toys, dolls, and games to shelves. Find out when and what you can pre-order!
An Unprecedented Alliance: Mattel and Hasbro Unite for KPop Demon Hunters Collectibles
Here’s the really wild news: Netflix is teaming up with not one, but two of the biggest names in the toy industry—Mattel and Hasbro! These two are usually fierce rivals, so seeing them join forces as "co-master" toy licensees for KPop Demon Hunters is genuinely unprecedented. It just goes to show how much confidence everyone has in the franchise's staying power.
So, what can you expect from this dream team? Well, they’re splitting up the duties to give us a full suite of goodies:
- Mattel will be handling the dolls, action figures, accessories, collectibles, and playsets. Basically, if you want to recreate Huntr/x’s epic performances or demon-fighting moves, Mattel's got you covered. They're even planning some cool collaborations with other brands!
- Hasbro is focusing on special-feature plushies, youth electronics, roleplay items, and board games. Imagine cuddly versions of your favorite characters or games that let you dive deeper into their world.
While most of the full product lines are expected to be available at retail in Spring 2026, you don’t have to wait that long to get your hands on some early releases:
- Mattel's Huntr/x Dolls: Get ready to pre-order a three-pack of Rumi, Mira, and Zoey fashion dolls, inspired by their final performance looks. Pre-orders kick off on November 12 on Mattel Creations, with orders shipping in 2026.
- Hasbro's Monopoly Deal: KPop Demon Hunters: The first product from Hasbro is a themed card game version of Monopoly Deal. Priced at $12.99, you could start pre-ordering this gem on Amazon, Target, and Walmart starting October 21, with orders shipping on January 1, 2026. It’s perfect for 2-5 players, ages 8+, and each game only takes about 15 minutes!
And for all you tabletop gaming enthusiasts, there's even some exciting speculation! Hasbro's deal includes collaborations with its other iconic properties like Hasbro Games, Wizards of the Coast, Nerf, and Furby. Hasbro CEO Chris Cocks himself, a self-proclaimed fan of KPop Demon Hunters, has hinted at "trading cards for something like Magic" (as in, Magic: The Gathering)! While nothing is officially confirmed for an MTG crossover just yet, Head MTG Designer Mark Rosewater has mentioned that a Secret Lair drop could be produced in "months, not years." So, fingers crossed for some KPop Demon Hunters Magic cards by 2026!
"KPop Demon Hunters unleashed a global fan frenzy – we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for. Huntr/x showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!"
— Marian Lee, Netflix Chief Marketing Officer
Get ready! Netflix's hit KPop Demon Hunters is back in theaters for a Halloween sing-along event. Find out where to watch, how to get tickets, and what to expect from the record-breaking animated movie.
Beyond the Merch: What's Next for the KPop Demon Hunters Universe on Screen?
The merchandise rollout is huge, but what about more of the story? Good news! The massive interest in KPop Demon Hunters has led Netflix to actually break from its usual streaming-only model and give the movie theatrical releases. It first hit over 1,700 North American theaters for a two-day sing-along event in August, grossing an impressive $18 million. And if you missed that, it's returning to major U.S. theatrical chains like AMC, Regal, and Cinemark for special Halloween weekend screenings from October 31 through November 2!
Even better, Netflix is currently in talks with Sony Pictures Animation for a potential sequel! So, while the toys will keep you busy, there's a strong chance we'll get to see Rumi, Mira, and Zoey on another big adventure in the future. The film is also generating some serious awards buzz, currently leading Gold Derby’s Golden Globe odds for Best Animated Feature with a 98.4% chance, and it's also on the radar for the 2026 Oscars. Golden Globe nominations are set for December 8, with the ceremony on January 11, hosted by Nikki Glaser.
It’s clear that KPop Demon Hunters is more than just a passing trend; it’s a full-blown cultural phenomenon. With new toys, games, potential sequels, and awards recognition, the Huntr/x era is just getting started!
Discover why the animated hit 'KPop Demon Hunters' is unlikely to get a live-action remake, plus exciting updates on potential animated sequels and the beloved K-pop group Huntr/x.
Frequently Asked Questions About KPop Demon Hunters Merchandise
Netflix's KPop Demon Hunters was a hit with fans because it combined K-Pop music with demon-slaying action in a way that no other show had before. However, its rich world needs a sequel to answer unanswered questions and fully explore its potential.
Sources
- CNBC
- Variety
- The Hollywood Reporter
- Polygon
- Simply Wall St
- Gold Derby
- Forbes
- MTG Rocks
- Billboard
- Yahoo Finance Video