Your favorite demon-hunting K-pop idols are getting a massive toy line! Netflix is teaming up with Mattel and Hasbro for an unprecedented merchandise rollout, bringing the world of Huntr/x right into your hands.
TL;DR: The Quick Hits on KPop Demon Hunters Merch News- Netflix's smash-hit animated musical, KPop Demon Hunters, is getting an expansive toy and merchandise line.
- In an industry first, rivals Mattel and Hasbro are both named global "co-master" toy licensees.
- Expect a huge range of products from dolls and action figures to plushies and games, with items hitting retail starting Spring 2026.
- You can already pre-order Hasbro's Monopoly Deal: KPop Demon Hunters now, and Mattel's Huntr/x fashion doll 3-pack goes on pre-sale November 12!
Get ready to sing your heart out! Netflix's hit animated movie KPop Demon Hunters is back on the big screen for a Halloween sing-along event from Oct 31-Nov 2, including at AMC Theatres. Find out where to watch and why this is a huge deal for fans and the film industry.
The Global Phenomenon of KPop Demon Hunters Gets a Merchandise Makeover
Remember that electrifying moment in June when Netflix dropped Kpop Demon Hunters? Well, if you’re anything like the 325 million people worldwide who’ve streamed it in just 91 days, you know it wasn’t just a movie – it was a cultural event! This animated musical hit became Netflix’s most popular film ever, blasting its way to the top of the charts and embedding itself deeply into the hearts of fans globally. From its Billboard 200 chart-topping soundtrack (with 8.3 billion streams, no less!) to the single “Golden” becoming a record-breaking hit for a girl group, KPop Demon Hunters proved it was more than just a passing trend. Its characters, Rumi, Mira, and Zoey, even dominated Halloween costume searches this year! Now, Netflix is taking this global sensation to the next level, bringing the magic of Huntr/x directly to fans through an exciting new range of toys and collectibles.
Get ready! Netflix's hit KPop Demon Hunters is back in theaters for a Halloween sing-along event. Find out where to watch, how to get tickets, and what to expect from the record-breaking animated movie.
An Unprecedented Alliance: Netflix Teams Up with Toy Manufacturing Giants Mattel and Hasbro
In a move that's truly shaking up the industry, Netflix has announced a groundbreaking partnership with toy titans Mattel and Hasbro. Yes, you read that right – both of them! These fierce rivals have each been named global "co-master" toy licensees for KPop Demon Hunters. This dual-license structure is a first of its kind, reflecting the immense demand Netflix anticipates for merchandise from the film. It means more variety, more innovation, and more opportunities for fans to "drink up the characters, music, and world of the film in new and fun ways," as Netflix puts it.
For fans, this isn't just corporate speak; it translates into an incredible array of products. Imagine being able to collect Huntr/x figures from Mattel and then cuddle up with a super-soft Derpy plushie from Hasbro! This collaboration ensures that nearly every corner of the toy market will be touched by the KPop Demon Hunters craze, giving fans of all ages something special to look forward to. Netflix's chief marketing officer, Marian Lee, perfectly summed up the excitement, noting that this collaboration means fans can "finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!"
Discover why the animated hit 'KPop Demon Hunters' is unlikely to get a live-action remake, plus exciting updates on potential animated sequels and the beloved K-pop group Huntr/x.
Discover What Mattel is Bringing to Your KPop Demon Hunters Collection
Mattel, known for iconic brands like Barbie and Hot Wheels, is ready to dive deep into the world of Huntr/x. They're developing a comprehensive range of KPop Demon Hunters-themed products across multiple categories. Think high-fashion dolls for your display shelves, action figures for dynamic playtime adventures, cool accessories to complete their looks, unique collectibles to hunt down, and even elaborate playsets to recreate concert stages or demon-hunting scenes. We're also talking about exciting collaborations with Mattel’s co-brands, which could mean anything from Funko Pop! figures to Little People sets for the youngest fans!
Roberto Stanichi, Mattel's Chief Global Brand Officer, emphasized that Mattel will "harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world.” If you're already eager to get your hands on something, Mattel is offering a special first-look presale. You can pre-order an exclusive three-pack of Huntr/x fashion dolls featuring Rumi, Mira, and Zoey in their showstopping finale performance looks. This presale kicks off on November 12 on Mattel Creations, with orders expected to ship sometime in 2026. So, start clearing some space on your shelves now!
Netflix's KPop Demon Hunters was a hit with fans because it combined K-Pop music with demon-slaying action in a way that no other show had before. However, its rich world needs a sequel to answer unanswered questions and fully explore its potential.
Hasbro Unleashes New Ways to Play with the Huntr/x Universe
Not to be outdone, Hasbro, the powerhouse behind Transformers and My Little Pony, is also bringing its A-game to the KPop Demon Hunters universe. Their product lineup promises to be just as diverse and exciting, focusing on different but equally engaging categories. Get ready for special-feature plushies (we’re absolutely hoping for a high-quality Derpy tiger!), youth electronics, and immersive role-play items that let you become a demon hunter yourself!
Tim Kilpin, Hasbro’s President of Toy, Licensing, and Entertainment, highlighted that this collaboration "enables us to bring the film’s dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play.” But that’s not all. Hasbro is leveraging its impressive portfolio of intellectual properties to create some truly unique crossovers. We're talking KPop Demon Hunters collaborations with Hasbro Games (beyond Monopoly!), Wizards of the Coast (hello, Magic: The Gathering cards?), and even Nerf (imagine Huntr/x-themed demon-hunting blasters!). Their first product, the card game Monopoly Deal: KPop Demon Hunters, is already available for pre-order starting Tuesday, October 21, on Amazon, Target, and Walmart for just $12.99. These orders are set to ship on January 1, 2026, so you can kick off the new year with some demon-hunting board game fun. The game features Rumi, Mira, Zoey, Jinu, and even Bobby, the manager, each with unique abilities to help you collect properties and seal the Honmoon!
"KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for. HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!"
— Marian Lee, Netflix Chief Marketing Officer
The animated K-pop action story KPop Demon Hunters showed us a colorful universe and characters that need more time on screen and more plot development.
Catching Up to the Hype: The Road to Merchandise and Beyond for Huntr/x
It’s no secret that KPop Demon Hunters caught everyone by surprise with its monumental success. Netflix themselves have been "scrambling to get more merch out" after the movie became an "off-the-charts hit." This isn't just about selling toys; it's about solidifying KPop Demon Hunters as a bona fide "super-IP" for Netflix. While the streamer has seen success with series like Stranger Things and Wednesday spawning merchandise, this is their first animated movie to achieve such massive, global demand for consumer products. This strategic push into consumer products signals a major expansion for Netflix in this lucrative revenue stream, with partners footing most of the development and manufacturing costs, leading to strong margins and increased brand affinity.
Beyond the merchandise, the future of the KPop Demon Hunters universe is also a hot topic. The film, produced in partnership with Sony Pictures Animation, is currently in talks for a potential sequel. However, animating a film with such a distinctive and high-quality style takes time. For context, Sony Animation’s Spider-Verse movies have gaps of 4-5 years between installments, suggesting a KPop Demon Hunters sequel might not arrive until 2028 or even later. This long gap highlights why a robust merchandise line is so crucial – it keeps the fandom alive and engaged between major content drops.
The success of the movie also pushed Netflix to break its typical aversion to theatrical releases. KPop Demon Hunters had a two-day sing-along run in over 1,700 North American theaters in August and is even returning for Halloween weekend screenings (October 31-November 2) at major chains like AMC, Regal, and Cinemark. This demonstrates the incredible power of the Huntr/x fandom and Netflix’s commitment to expanding the franchise's reach in every possible way.
While a live-action adaptation has been shot down by director Maggie Kang, the door remains open for other interstitial content, such as an animated prequel short (though no official details yet) or even a TV show. However, a TV series would likely require a different animation style and team, given the intensive work behind the film’s visuals. Regardless, these conversations and the new merchandise deals are clear signs that Netflix is dedicated to nurturing KPop Demon Hunters into a long-lasting, beloved franchise.
What This Means for You, the Dedicated KPop Demon Hunters Fanbase
Ultimately, all these exciting announcements boil down to one thing: more ways for you to celebrate your love for KPop Demon Hunters! Whether you’re dreaming of posing Huntr/x dolls, decking out your room with themed collectibles, or engaging in epic role-play battles against the Saja Boys, Mattel and Hasbro are stepping up to deliver. The fact that two industry giants are collaborating on this single property speaks volumes about the impact of Rumi, Mira, and Zoey. Get ready to show off your Huntr/x pride!
Frequently Asked Questions About KPop Demon Hunters Merchandise When will KPop Demon Hunters toys and merchandise be available? The full range of products from Mattel and Hasbro will be available at retail beginning in Spring 2026. However, some items are available for pre-order sooner! What kinds of KPop Demon Hunters products can I expect? You can look forward to a wide variety, including fashion dolls, action figures, accessories, playsets, collectibles (from Mattel), and special-feature plushies, youth electronics, role-play items, and board games like Monopoly Deal (from Hasbro). Expect brand crossovers too! Can I pre-order any KPop Demon Hunters merchandise right now? Yes! Hasbro’s Monopoly Deal: KPop Demon Hunters card game is available for pre-order starting October 21 on Amazon, Target, and Walmart, shipping January 1, 2026. Mattel will begin a presale for a three-pack of Huntr/x fashion dolls on November 12 via Mattel Creations, shipping in 2026. Is a KPop Demon Hunters sequel in the works? Yes, Netflix and Sony Pictures Animation are currently in talks about a potential sequel to the animated film. Sources- Todd Spangler, Variety
- Alex Weprin, The Hollywood Reporter
- Dade Hayes, Deadline
- Paul Tassi, Forbes
- Hypebeast Team
- J.R. Zambrano, Bell of Lost Souls
- Billboard Staff
- Sabina Graves, io9
- Wendy Lee, Los Angeles Times