Your favorite demon-hunting K-Pop idols, HUNTR/X, are getting a massive lineup of toys and games from Mattel and Hasbro, hitting shelves globally in 2026!
TL;DR
- Netflix's record-smashing animated film, KPop Demon Hunters, is finally getting a huge merch push from toy giants Mattel and Hasbro.
- Expect everything from deluxe fashion dolls and action figures to plushies, electronics, and even a themed Monopoly Deal game, rolling out globally in Spring 2026.
- You can snag early pre-orders for a special HUNTR/X doll 3-pack starting November 12, 2025, while the Monopoly Deal game is already available for pre-order and ships January 1, 2026.
Alright, Kpop Demon Hunters fans, get ready to scream even louder than you did for "Golden" hitting number one on Billboard! The wait is officially over – well, almost. Netflix has dropped some massive news that's going to make your collector hearts sing: toy powerhouses Mattel and Hasbro are teaming up to bring us a whole universe of KPop Demon Hunters merchandise. This isn't just any licensing deal; it's being called an "unprecedented" and "industry-first" co-master toy license structure, which just goes to show how much hype is still swirling around Rumi, Mira, and Zoey!
If you've been living under a rock (or maybe just too busy demon-hunting yourself), KPop Demon Hunters took the world by storm after its Netflix debut in June 2025. This animated film, featuring the K-Pop girl group HUNTR/X who moonlight as demon hunters, became Netflix's most-watched original film ever, racking up over 325 million views in just 91 days. The soundtrack was a smash too, with the single "Golden" hitting No. 1 on the Billboard Hot 100. Seriously, the film was such a phenomenon that its five main characters were the top five most-searched Halloween costumes this year! Clearly, fans have been demanding merch, and Netflix, Mattel, and Hasbro are finally answering the call.
Mattel's Mega Merch Drop for KPop Demon Hunters Fans Is Here!First up, let's talk about what Mattel is bringing to the stage. Known for iconic brands like Barbie, Mattel is going all out with a range of products that really capture the essence of HUNTR/X. Their lineup will include:
- Dolls: Get ready for detailed fashion dolls of Rumi, Mira, and Zoey.
- Action Figures: Perfect for recreating those epic demon-hunting battles.
- Accessories: To complete all your display and play scenarios.
- Collectibles: For the hardcore fans who want to display their fandom proudly.
- Playsets: Imagine a concert stage where HUNTR/X performs by day and hunts by night!
- Co-brand Collaborations: The possibilities are endless here, with some articles even hinting at "Little People figures for the littlest of Huntr/x fans." How adorable is that?!
Kicking things off, Mattel is launching a special fashion doll 3-pack featuring Rumi, Mira, and Zoey. These deluxe dolls will rock their "showstopping finale performance looks," making them an absolute must-have for collectors. You can pre-order this exclusive 3-pack starting November 12, 2025, directly from the Mattel Creations platform. While the pre-orders open in November, expect these beauties to ship in 2026, alongside the broader Spring 2026 release schedule for other Mattel products.
Roberto Stanichi, Chief Global Brand Officer for Mattel, shared his excitement, stating, "Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world." It sounds like they're putting their full creative power behind this, and we can't wait to see the results!
Get ready, Huntr/x fans! Netflix is partnering with Mattel and Hasbro to bring a massive line of KPop Demon Hunters toys, dolls, and games to shelves. Find out when and what you can pre-order!
Hasbro Unveils Epic KPop Demon Hunters Lineup, Including a Familiar Game!
Not to be outdone, Hasbro is also diving deep into the world of KPop Demon Hunters with its own fantastic array of products. Hasbro's focus will be on bringing the dynamic universe to life through interactive play, featuring:
- Plush Toys: We're hearing whispers of "high-quality Derpy tigers!" – which, if you know the movie, you'll know exactly why that's exciting!
- Youth Electronics: Get ready for some tech-infused fun inspired by the film.
- Role-Play Items: Perfect for aspiring demon hunters to immerse themselves in the HUNTR/X experience.
- Games: Hasbro is leveraging its iconic gaming portfolio.
Speaking of games, Hasbro's very first product reveal is a special card-based variation of a classic: MONOPOLY Deal: KPop Demon Hunters! Priced at $12.99, this game lets players help HUNTR/X prepare for their biggest concert, collecting item cards and using action cards to go viral or watch out for trouble. You can pre-order MONOPOLY Deal: KPop Demon Hunters right now on Amazon, Target, and Walmart, with orders set to start shipping on January 1, 2026.
But that's not all! Hasbro is also planning collaborations with other beloved brands from its portfolio, including Wizards of the Coast (meaning Magic: The Gathering fans might get some awesome Secret Lair drops!), Nerf (imagine Huntr/x-inspired demon-fighting blasters!), and even Furby. A Rumi-themed Furby? We're both terrified and intrigued!
"KPop Demon Hunters is a powerful pop culture phenomenon with global resonance—one that aligns seamlessly with our portfolio of iconic brands and our commitment to innovation. This collaboration with Netflix enables us to bring the film’s dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play. Together, we’re building a product lineup that unites storytelling and fandom in a uniquely Hasbro way."
— Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro
Sony Pictures Animation's KPop Demon Hunters is a new animated film that blends K-pop superstardom and demon hunting, providing a unique perspective on Korean representation.
Why the Delay? Unpacking the KPop Demon Hunters Toy Release Timeline
You might be wondering why these awesome collectibles aren't hitting shelves for the current holiday season, especially with the film being such a massive hit. Well, it turns out everyone, including Netflix and the toy giants, was caught a little off guard by just how huge KPop Demon Hunters became.
Typically, developing and manufacturing a full line of licensed toys takes major toymakers anywhere from 12 to 18 months. Studios and toy companies usually plan these releases far in advance to align with movie premieres and, crucially, the year-end holiday shopping season. However, sources familiar with the situation indicate that Mattel and Hasbro didn't initially foresee the incredible crossover appeal of the film with K-Pop and anime fans, along with casual viewers, and thus didn't commit to licensing deals before the film's release.
Netflix, Mattel, and Hasbro are now "playing catch-up" to meet the unprecedented demand. Mattel CEO Ynon Kreiz acknowledged the challenge, stating, "It does take time to develop product, especially at the quality that we do... Here, we're going to put (the toys) on a fast track given the strong demand." While we'll miss out on seeing these under the tree this year, the good news is that they are being rushed into production, aiming for a global rollout starting in Spring 2026 and continuing through the 2026 holiday season and beyond.
Even other companies are joining the merch scramble. Funko, for example, announced a deal in August for their signature Pop! figurines inspired by KPop Demon Hunters characters, which are expected to ship by January 30, 2026. Netflix also quickly partnered with Spirit Halloween to get costumes out for this year's spooky season, showing how fast they're moving to capitalize on the craze.
EJAE is a skilled artist who has made waves with her work on the KPop Demon Hunters soundtrack and her contract with Prescription Songs.
Netflix's Big Play: How KPop Demon Hunters Merch Changes the Game
For Netflix, this dual co-master toy licensing deal is more than just about selling cool stuff; it's a major strategic move. While the streaming giant is known for its content, it's still relatively nascent in the lucrative consumer products space compared to traditional media powerhouses like Disney. Merchandising creates a powerful new revenue stream, boosts brand affinity, and keeps a franchise alive between new content releases. Netflix's Chief Marketing Officer, Marian Lee, encapsulated the excitement perfectly:
"KPop Demon Hunters unleashed a global fan frenzy – we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for. HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!"
— Marian Lee, Netflix CMOThe success of KPop Demon Hunters has even led Netflix to break from its usual theatrical distribution aversion, giving the animated movie two separate limited theatrical releases – one in August and another for Halloween weekend 2025. And for those craving more adventures with HUNTR/X, there are already talks with Sony Pictures Animation (who produced the film) about a potential sequel! So, while you're waiting for that next film, you'll have plenty of dolls, action figures, plushies, and games to keep your demon-hunting spirit alive. Netflix clearly sees KPop Demon Hunters as its next big, multi-faceted IP, maybe even its own "Frozen" in terms of merchandising power, and frankly, we're here for it!
The animated K-pop action story KPop Demon Hunters showed us a colorful universe and characters that need more time on screen and more plot development.
FAQ: All Your Burning Questions About KPop Demon Hunters Collectibles Answered
Netflix's KPop Demon Hunters was a hit with fans because it combined K-Pop music with demon-slaying action in a way that no other show had before. However, its rich world needs a sequel to answer unanswered questions and fully explore its potential.
Sources
- Compiled from provided articles: Bleeding Cool, The Hollywood Reporter, CNBC, Variety, Forbes, Kotaku, io9, Reuters, IGN.