KPop Demon Hunters Merchandise Takes Over 2026: Get Ready, HUNTR/X Fans!

The record-breaking Netflix animated film, Kpop Demon Hunters, is officially getting a massive toy line thanks to an "industry-first" deal with Mattel and Hasbro. Your favorite demon-hunting idols are coming to shelves, with pre-orders for some items kicking off as early as next month!

TL;DR: The Latest Buzz on HUNTR/X Merch!

• Netflix's smash hit, KPop Demon Hunters, is launching a massive merchandise line in 2026.
• Toy giants Mattel and Hasbro are partnering up to create everything from dolls and action figures to plushies and board games.
• The film continues its record-breaking run, already a Golden Globe frontrunner and boasting one of the biggest movie soundtracks ever.

Your Favorite Demon-Hunting Idols Are Getting Major Merch!

If you're a fan of Netflix's animated sensation, KPop Demon Hunters, get ready to scream "for the fans!" because a massive wave of new merchandise is headed your way. Netflix just dropped the news that they've signed an "unprecedented" and "industry-first" deal with two of the biggest toy makers on the planet: Mattel and Hasbro. This means that starting in 2026, you'll be able to grab a slew of toys, collectibles, games, and other cool stuff based on the beloved HUNTR/X trio.

It’s no secret that fans have been clamoring for more ways to celebrate their favorite K-pop idols, Rumi, Mira, and Zoey, especially after the film became a surprise hit. While Spirit Halloween offered some costumes this year, the full-scale merchandise rollout has been a long time coming. This new partnership is a huge deal, with both Mattel and Hasbro named as global co-master toy licensees, giving each company exclusive rights to develop, manufacture, and distribute products.

Who’s Making What? A Closer Look at the Toy Lineup

So, what can you expect from this dream team of toy manufacturers?

• Mattel is stepping up to create a wide range of products across multiple categories. Think dolls, action figures, cool accessories, play sets, and even some special collaborations with other brands. They’re already taking pre-orders for a three-pack of dolls featuring Rumi, Mira, and Zoey, so you can start building your HUNTR/X collection.
• Hasbro isn't holding back either. Their lineup will include special feature plushies (perfect for cuddling while you rewatch the movie!), youth electronics, role-play items, and, of course, games. Their first product to hit the market is a special KPop Demon Hunters edition of Monopoly Deal, which is already available for preorder on Amazon for $12.99 and Walmart for $12.97. This card game is set to ship in January 2026, with other products rolling out throughout the year and into the holidays.

And for all you trading card game enthusiasts, Hasbro CEO Chris Cocks has even confirmed that a Magic: The Gathering Secret Lair drop featuring KPop Demon Hunters is in the works for 2026. Cocks is super confident, stating it will be "one of the best" Magic: The Gathering collaborations and a huge success. As he put it, "If we can figure out how to get people jazzed up about SpongeBob SquarePants collectible cards, I'm pretty sure we can do it with one of the biggest movies of all time."

A Game-Changer for Netflix's Merchandising Strategy

This massive toy deal isn't just exciting for fans; it's a significant shift for Netflix. Historically, the streaming giant has been a bit hesitant when it comes to leveraging its animated properties for merchandise. Many family-friendly titles with characters practically begging to be turned into toys often went without. But KPop Demon Hunters was different. Its explosive popularity created such a "global fan frenzy" that Netflix had to play catch-up with consumer demand.

"KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing and more screaming than anyone was emotionally prepared for," said Marian Lee, Netflix's CMO. "HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!"

For Netflix, consumer products represent a lucrative new revenue stream, especially since partners like Mattel and Hasbro typically handle most of the development, manufacturing, and distribution costs. Not only do these products offer strong margins, but they also significantly boost brand affinity, keeping the franchise alive and thriving long after the credits roll. This deal marks a major expansion for Netflix in a space where traditional media companies have long excelled.

Sony Pictures, who produced the film as part of a slate sold to Netflix, confirmed that Netflix holds the IP rights, including for consumer products, making this a clear win for the streamer in building out their own brand empire.

The Phenomenal Success Story of KPop Demon Hunters

Just how big is KPop Demon Hunters? Well, it's not just a hit; it's a phenomenon. Released in June 2025, the animated film quickly became the most popular film in Netflix's history, boasting a staggering 325.1 million global views. Its success wasn't confined to streaming either. The film made its way to movie theaters multiple times:

• An initial two-day weekend event in August, where a sing-along version raked in $18 million.
• A special Halloween engagement between October 31 and November 2, bringing it back to the big screen.

And let's talk about the music! The film's soundtrack hit No. 1 on the Billboard 200 chart, while its breakout single, "Golden," made history. It became the first female K-pop single to reach No. 1 on the Billboard Hot 100, holding that spot for an incredible seven weeks. "Golden" now stands as one of the top 10 longest-leading No. 1s from a movie in the chart's 67-year history – talk about a chart-topper!

The story follows the K-pop girl group HUNTR/X, made up of lead singer Rumi, dancer-choreographer Mira, and rapper-lyricist Zoey. By day, they're performing for massive crowds; by night, they secretly fight off demons, protecting the world from evil forces like the demonic boy band Saja Boys and the ruler Gwi-Ma. They use their music to create a magical protective seal called the "Honmoon."

The talented cast bringing these characters to life includes:

• Rumi: Voiced by Arden Cho (speaking) and Ejae (singing)
• Mira: Voiced by May Hong (speaking) and Audrey Nuna (singing)
• Zoey: Voiced by Ji-young Yoo (speaking) and Rei Ami (singing)

Awards Season Buzz: From Chart-Topper to Golden Globe Contender

As if record-breaking viewership and music success weren't enough, KPop Demon Hunters is now making waves in awards season! The film is currently leading Gold Derby's Golden Globe odds for Best Animated Feature, with an impressive 98.4% chance of taking home the prize. This puts it ahead of anticipated contenders like Disney's Zootopia 2 (97.9%) and Pixar's Elio.

The Golden Globe nominations are set to be announced on December 8th, with the ceremony following on January 11th, hosted by Nikki Glaser. The film is also predicted for a Best Animated Feature nomination at the Oscars, showing its critical appeal alongside its undeniable popularity. This kind of recognition further solidifies KPop Demon Hunters not just as a fleeting trend, but as a culturally impactful and critically acclaimed piece of animation.

Monopoly Deal: KPop Demon Hunters Edition & How to Play

Let's dive a little deeper into Hasbro's first product for the franchise, the KPop Demon Hunters Monopoly Deal card game. This isn't your grandma's traditional Monopoly board game; it's a fast-paced card game that takes about 15 minutes per session, perfect for game night or on the go.

Here’s what you need to know:

• Players: 2 to 5 friends
• Age: 8+ (great for tweens, teens, and adults!)
• Goal: Help the HUNTR/X members prepare for an epic performance by collecting items that Rumi, Mira, and Zoey need to make the concert a success and seal the Honmoon! The first player to assemble three complete sets of these items wins.
• Characters: Choose from five character cards featuring Rumi, Mira, Zoey, Jinu, or Derpy. Each character comes with a unique ability you can use throughout the game.
• Action Cards: Spice things up with action cards that let you "go viral" or take on a "spicy challenge." You can even get Bobby, HUNTR/X’s manager, involved!

The game is designed to be quick to learn and easy to play, integrating beloved characters and references from the film into a fun, competitive card game format. If you're looking to infuse your game nights with some KPop Demon Hunters magic, this is definitely one to preorder!

A Broader Trend: Toy Companies Embracing Blockbuster IPs

The KPop Demon Hunters deal isn't happening in a vacuum; it’s part of a larger, exciting trend in the entertainment industry. Following the phenomenal, record-breaking success of Greta Gerwig's Barbie movie in 2023, both Mattel and Hasbro have been doubling down on adapting their popular toy and game IPs into major film and TV projects, as well as extensive merchandise lines.

Hasbro CEO Chris Cocks recently revealed that his company has between 45 and 50 feature films and TV shows based on its properties currently in development. This includes two separate Monopoly projects (a feature film produced by Margot Robbie’s LuckyChap Entertainment and an unscripted Netflix game show), a live-action My Little Pony movie, and an adult-skewed animated series called Energon Universe, which will feature a crossover of G.I. Joe and Transformers.

Mattel is equally busy, with dozens of movies and shows in the works, including live-action adaptations of Masters of the Universe, a Magic 8 Ball movie with M. Night Shyamalan, a Barney film produced by Daniel Kaluuya, and features based on Hot Wheels, Polly Pocket (starring Lily Collins), Rock ‘Em Sock ‘Em Robots, American Girl, Matchbox, and even Whac-A-Mole. It's clear that toy-based media is a hot commodity, and KPop Demon Hunters is perfectly positioned to capitalize on this excitement.

Looking Ahead: The Future is Bright for HUNTR/X Fans!

With products rolling out throughout 2026, the future looks incredibly bright for fans of KPop Demon Hunters. From collecting the latest dolls and action figures to battling it out with friends in Monopoly Deal or a Magic: The Gathering Secret Lair, there will be countless new ways to immerse yourself in the vibrant world of Rumi, Mira, and Zoey.

The film's undeniable success on Netflix, its chart-topping music, its theatrical runs, and its growing awards buzz all point to a franchise with serious staying power. And with industry giants like Mattel and Hasbro on board, this merchandise rollout is set to be one for the history books. So, start saving those pennies, because 2026 is going to be the year of the KPop Demon Hunters!

FAQs About KPop Demon Hunters Merchandise When do the KPop Demon Hunters toys and games come out? The majority of the new merchandise from Mattel and Hasbro will start rolling out in 2026. However, some items, like the Monopoly Deal: KPop Demon Hunters card game and Mattel's three-pack doll set, are available for preorder now and are expected to ship starting in January 2026. Where can I buy KPop Demon Hunters merchandise? Once released, products will be available at major retailers where Mattel and Hasbro toys are sold. You can currently preorder the Monopoly Deal: KPop Demon Hunters game on Amazon and Walmart. Keep an eye out for official announcements from Netflix, Mattel, and Hasbro for specific retail partners. Who are the main characters in KPop Demon Hunters? The main characters are the K-pop girl group HUNTR/X, consisting of three members: Rumi (lead singer), Mira (dancer-choreographer), and Zoey (rapper-lyricist). Other notable characters include Jinu, Derpy, and their manager, Bobby, as well as the rival Saja Boys and the demon ruler Gwi-Ma. Is KPop Demon Hunters getting a sequel? Yes, it looks promising! Netflix has held talks with Sony Pictures (who produced the original film) about producing a sequel to the hit animated movie. Given the film's massive success and popularity, a sequel seems highly likely, but no official release date has been announced yet.

Sources:

• The Hollywood Reporter
• Billboard
• CNBC
• Popverse
• Simply Wall St
• MovieWeb
• Gold Derby
• Slash Film