Get ready for a serious dose of nostalgia! Kylie Jenner just brought back her iconic "King Kylie" persona, dropping her first-ever song "Fourth Strike" and launching a brand-new, era-inspired cosmetics collection.
TL;DR
- Kylie Jenner, as "King Kylie," debuted her first song, "Fourth Strike," collaborating with pop duo Terror Jr.
- The track and a new cosmetics collection celebrate the 10-year anniversary of Kylie Cosmetics and the original "King Kylie" era.
- Fan reactions are mixed, but Spotify streams and "King Kylie" playlists are soaring, proving the hype is real.
If you were online in the mid-2010s, you know "King Kylie." She was the moment, the fearless alter ego of Kylie Jenner who defined an entire aesthetic from roughly 2014 to 2016. Think brightly colored wigs (hello, teal tips!), edgy streetwear, graphic tees, and those perfectly overlined lips that practically launched an empire. It was an era linked to her then-relationship with rapper Tyga (aka "King Gold Chains") and even saw Kylie briefly change her Instagram handle to @kingkylie in 2015. This week, Kylie, now 28, decided it was time to resurrect this beloved persona, and honestly, we’re all here for the nostalgia!
This isn't just a random throwback; it's a meticulously planned celebration. Kylie's bringing back her "King Kylie" vibe to mark the 10-year anniversary of Kylie Cosmetics, the brand that arguably kickstarted her journey from reality TV star to beauty mogul. It's a full-circle moment that has fans buzzing, for better or worse.
Kylie Jenner drops 'Fourth Strike' with Terror Jr and launches a new King Kylie cosmetics collection, bringing back her iconic alter ego. Get all the details on her music debut, new makeup, and her upcoming acting role.
"Fourth Strike" Drops: Kylie Jenner's Highly Anticipated Music Debut
The biggest surprise of this comeback? Kylie Jenner's official music debut! She's featured on a new track called "Fourth Strike" by the experimental pop duo Terror Jr. This collaboration is particularly juicy for long-time fans because it's a direct callback to a decade-old rumor. Back in 2016, Terror Jr's song "3 Strikes" was famously featured in a Kylie Cosmetics lip gloss ad, and everyone was convinced Kylie herself was secretly on the track. She denied it then, wishing it had been her.
"There was a little rumor 10 years ago that i was the one actually singing on 3 strikes! it wasn’t me (wish it was) so i had the idea to come together for fourth strike and it would actually be ME FEATURED!"
— Kylie Jenner via InstagramNow, her wish has come true! Kylie lends her vocals to the bridge of "Fourth Strike," singing lyrics like, "One strike, two strike, let me get the mood right / I just wanna tell you, I'm sorry / Write your name all over my body / Cross the line, I might do it again / Do it on purpose just to see how it ends." The track ends with her whispering her iconic moniker, "King Kylie." The official video for "Fourth Strike" also launched on her YouTube channel, racking up 366,000 views within hours of its release.
The Internet's Divided Opinion on King Kylie's Musical Talent
As with anything Kylie does, the internet has opinions – and they are strong. While many admirers are "beyond proud" and calling the song their "favorite track already," not everyone is convinced. Some critics have dubbed her "King Autotune," suggesting she should "stick to the lip kits" or even demanding, "Please unrelease this." The amount of electronic enhancement used in her vocals has been a particular point of contention. Despite the mixed reviews, Kylie herself admitted she was "soooooo nervous but so grateful" for the opportunity, proving that even a global superstar can get the jitters when stepping into a new arena.
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Celebrating the Comeback: Nostalgic Hangouts with Hailey Bieber and Friends
To toast her big music and makeup launch, Kylie stepped out in Los Angeles this week with her closest friends, including Hailey Bieber, Victoria Villarroel, and makeup artist Ariel Tejada. They revisited iconic spots from her early 2010s "Tumblr-era" days, including the legendary Urth Caffé on Melrose. The vibe was pure King Kylie, with the dress code seemingly set to "leather only." Kylie herself rocked a black leather bralette, ultra-low-slung flared pants, pointy-toe heels, and, of course, a green boba tea in hand. Her signature teal-tipped hair from 2014 made a grand return, completing the throwback look.
The celebration clearly hit different for Kylie. Inside the cafe, she was reportedly overwhelmed by memories, tearing up in an emotional moment while Hailey Bieber lovingly comforted her. Joking "Order for a King Kylie," she held her drink as her friends cheered her on in unison. Even Sofia Coppola's daughter, Romy Mars, shared her live reaction, praising Kylie's new pop star path. It sounds like an incredibly personal and heartfelt moment for the star, despite the public scrutiny.
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The King Kylie Collection: Iconic Cosmetics Reimagined for the Anniversary
No King Kylie comeback would be complete without some epic new makeup! The "King Kylie Collection" is set to drop on October 18, and it's designed to celebrate the 10-year anniversary of Kylie Cosmetics. This isn't just any new line; it's a journey back to the roots of her billion-dollar brand. The collection will feature new eyeshadow palettes and makeup brushes, but the real treat for long-time fans is the return of some of her most iconic, best-selling formulas and limited-edition shades.
Get ready to grab those nostalgic favorites! The collection will bring back beloved products like the "Dead of Night" and "True Brown K" shades of her famous Lip Kits, along with the "Like" and "Literally" lip glaze shades. It's a smart move, tapping into the desire for the products that originally made Kylie Cosmetics a sensation. The campaign visuals for the collection cleverly pick up where the "3 Strikes" ad left off, with Kylie in an interrogation room, showcasing her bad-bitch persona before being picked up by Kris Jenner in a Rolls-Royce, naturally with a glove box full of new lip glosses.
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Beyond the Buzz: The Enduring Business of King Kylie's Comeback
While the cultural impact of "King Kylie" is undeniable, the business side of this comeback is just as impressive. Spotify reported some wild stats almost immediately after "Fourth Strike" dropped: searches for "Kylie Jenner" increased a staggering 2,730% globally, and streams of Terror Jr's original "3 Strikes" song jumped by over 210%. "King Kylie" also garnered over 2.2 million artist profile views, and there are now more than 11,400 user-generated "King Kylie" playlists featuring tracks that defined the era, like G-Eazy's "Tumblr Girls" and Drake's "One Dance."
Kylie Cosmetics itself has had an impressive journey. The company was valued at over $1 billion in a 2019 buyout deal with Coty Inc. While Forbes initially crowned Jenner the youngest self-made billionaire (a title later revised), her entrepreneurial success remains significant. She's currently estimated to be worth $670 million, ranking her prominently on Forbes' list of America's Richest Self-Made Women. This "King Kylie" revival isn't just about fun and nostalgia; it's a strategic move that perfectly blends her personal brand with her business empire, keeping both her fans and her bottom line thriving.
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What's Next for King Kylie?
The return of King Kylie feels like a powerful statement from Kylie Jenner. It's a nod to her roots, a thank you to her loyal fanbase, and a bold step into new territory with her music debut. Whether you loved her singing or just came for the fashion and makeup, this era is clearly resonating. With the "King Kylie Collection" dropping soon and her foray into music officially underway, it's clear Kylie is embracing her past while charting an exciting new future. We can't wait to see what other surprises King Kylie has in store!
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