Apply to Co-Host Today with Jenna Bush Hager: Your Chance to Be on NBC!

Get ready to shine! Jenna Bush Hager is opening up her co-host chair to super fans for "Today's Fan Fest," and here's how you can apply to join the fun.

TL;DR:

Jenna Bush Hager is inviting fans to co-host segments on "Today With Jenna & Friends" as part of "Today's Fan Fest."
Fans can apply via Today.com by filling out a form and submitting a video detailing their current obsession and why they'd be a great co-host.
Segments could include discussing hot topics, pop culture, cooking, or even playing games with Jenna and a guest.

Ever dreamed of being on live TV, sharing your opinions, or whipping up a delicious meal for millions? Well, get ready because Jenna Bush Hager is making those dreams a reality! The beloved co-host of "Today With Jenna & Friends" just announced a super exciting opportunity for fans to join her right there in the co-host chair as part of "Today's Fan Fest." This isn't just a quick cameo; Jenna wants you to be a real part of the show, creating segments tailored to your passions. How cool is that?!

Since Hoda Kotb's departure earlier this year, Jenna's had a rotating lineup of celebrity pals, family members, and "Today" personalities by her side. But now, for the first time ever, a viewer gets the chance to step into the spotlight. If you've been watching from home, wishing you could jump into the conversation, now's your moment. Jenna's opening up her "friend circle" wider than ever before, and it could be you discussing hot topics or playing a fun game on national television!

Unlocking Your Path to the Co-Host Chair: Here's How to Apply for "Jenna & Friends"

So, you're buzzing with excitement and ready to throw your hat in the ring? Great! Jenna Bush Hager and the "Today" team have made the application process pretty straightforward, but you'll need to bring your A-game. According to Jenna's announcement on the Wednesday, October 8, 2025, episode, they're on the hunt for their "ultimate fans," people who genuinely love the show and have a spark.

Here's what you need to do to potentially become Jenna's next on-air friend:

Head to the Official Site: The application is live right now on Today.com. Look for the specific section calling for "Jenna & Friends" biggest fans. You might also find direct links shared on the show’s official Instagram page’s bio or at JennaAndFriends.com.
Fill Out the Form: You'll need to complete a form with your details. Make sure everything is accurate and reflective of your personality.
Create Your Video: This is where you can truly shine! The application specifically asks for a video where you tell them about your "current obsession" and, crucially, "why you'd be an amazing co-host with Jenna." Think engaging, authentic, and full of personality. What makes you unique? What fresh perspective would you bring?

Pro-Tip: Don't just list why you're a good co-host; show them! Are you charismatic? Are you curious? Do you have strong, yet thoughtful, opinions? Let your personality come through!

Jenna herself emphasized that she's "so excited because we're gonna create a whole show around you, and we want you to be a part of it." This isn't just about reading a teleprompter; it's about genuine connection and participation.

What Kind of Fan Experience Can You Expect While Co-Hosting with Jenna Bush Hager?

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The beauty of this opportunity is its flexibility! Jenna Bush Hager made it clear that there’s a "spot" for every kind of fan, whether you're a pop culture pundit, a kitchen whiz, or someone who loves a good challenge. They truly want to build the segments around you and your interests.

Here are some of the exciting ways you could participate:

Hot Topics and Pop Culture Discussions: Do you have strong opinions on the latest celebrity buzz, trending news, or viral moments? You could be debating the day's biggest stories with Jenna.
Cooking Segments: If you're an amazing home cook with a simple family recipe that's a crowd-pleaser, this is your chance to share your culinary skills on live television. Imagine cooking alongside Jenna!
Playing Games: Love a bit of friendly competition? You might get to go head-to-head with Jenna and a guest in a fun game segment.
Making Cocktails: For those with a flair for mixology, there's even a suggestion for making cocktails! (Remember, keep it family-friendly for morning TV!).

The goal is for fans to "join for segments during Today's Fan Fest," meaning these will be integrated, lively portions of the show. It’s an incredible chance to bring your unique flavor to the "Today" show's fourth hour!

The Ongoing Search for a Permanent Co-Host: From Celebrities to Dedicated Viewers

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The "Today With Jenna & Friends" format kicked off in January of this year, following the departure of Jenna’s long-time co-host, Hoda Kotb. For nearly six years, Jenna and Hoda had built an incredible on-screen chemistry, making their segment a daily highlight for many viewers. Since Hoda's amicable exit, the fourth hour of "Today" was rebranded, bringing in a diverse and dynamic array of guest hosts each week.

This rotating chair has featured everyone from A-list actors and musicians to Jenna's own relatives and her colleagues from the "Today" family. While this has kept things fresh and exciting, the question of a permanent co-host has consistently been on viewers' minds – and even on the minds of the "Today" show's insiders.

Jenna herself commented on the dynamic earlier this year, saying in a March interview, "Could we have a permanent co-host? Sure. Could we keep doing this? Sure. It's kind of fun because obviously, after almost six years of doing the show with somebody who I adored so much, I knew what every single day was going to look like to some extent... So it's kind of fun to be like, 'OK, what's going to happen tomorrow?'" This new fan co-host initiative feels like a natural extension of that "what's going to happen tomorrow" spontaneity.

Jenna Bush Hager on inviting fans: "I am so excited because we're gonna create a whole show around you, and we want you to be a part of it."

A Look at the Star-Studded Guest Co-Hosts and Fan Favorites Who've Graced the Show

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Before this groundbreaking opportunity for viewers, the "Today With Jenna & Friends" hot seat has seen quite a few famous faces. Fans have been very vocal about who they'd love to see stick around permanently, and even Hoda Kotb weighed in on her top picks during a June appearance on "Watch What Happens Live With Andy Cohen." It's clear that the chemistry with Jenna is the most crucial ingredient!

Let's break down some of the most talked-about guest co-hosts:

Dwyane Wade: The basketball legend truly captivated audiences, leading to a fan frenzy. An Instagram clip of Wade jamming to Eminem's "Lose Yourself" on set, with Jenna hinting at a "fall" return, sent speculation through the roof. Fans were quick to nominate him for the permanent spot, calling him "magic!"
Scarlett Johansson: The Hollywood superstar proved to be a major hit with viewers. However, Carson Daly, another "Today" personality, playfully dashed hopes of her permanent residency in an August interview, stating, "Scarlett Johansson is everybody's favorite, but she happens to be Hollywood's most expensive actor. We can't afford her, but she loves doing it." So, while she crushed it (as Hoda noted), a full-time gig seems unlikely due to, well, Hollywood economics!
Justin Sylvester: "E! News" personality Justin Sylvester has been a frequent and very popular guest co-host, appearing multiple times since January. His charisma and humor have earned him a dedicated following, with fans constantly campaigning for him to become permanent. Even fellow celebrities like Lionel Richie approved of his pairing with Jenna, and former Bachelorette Rachel Lindsay passionately advocated for him, saying, "Justin brings an energy that you cannot recreate." He was even set to return to the show on Monday, October 6, 2025, highlighting his ongoing appeal.
Sheinelle Jones: A beloved "Today" personality, Sheinelle made her "Jenna & Friends" debut last month (September 2025), shortly after returning to work following the passing of her husband, Uche Ojeh, in May. Her appearance resonated deeply with viewers, who immediately called for her to become the permanent co-host. Hoda Kotb also included Sheinelle in her list of contenders, noting that it's "whoever clicks great with Jenna."
Other Noteworthy Mentions: Hoda Kotb also suggested "Today" co-anchor Savannah Guthrie and popular podcaster/actor Matt Rogers as strong contenders. Executives are reportedly also looking at Matt Rogers, as well as Willie Geist, who even co-hosted with Jenna during the initial "Fan Fest" announcement!

The sheer variety of talent that has filled the co-host chair speaks volumes about Jenna's ability to connect with different personalities, making the show a dynamic and unpredictable experience week after week.

What This Exciting Fan Initiative Means for the Future of "Today With Jenna & Friends"

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This move to bring fans into the co-host rotation is more than just a novelty; it signals a deeper commitment to the "community" aspect of "Today With Jenna & Friends." It truly embodies the "Friends" part of the title, showing that Jenna and the producers value the direct engagement and unique perspectives of their loyal viewership.

Instead of rushing to fill Hoda Kotb's shoes with another permanent fixture, Jenna Bush Hager seems to be genuinely enjoying the evolving, fresh feel of the show. Her earlier comments about the fun of not knowing "what's going to happen tomorrow" perfectly align with this fan-centric approach. It's a way to keep the energy high, the conversations diverse, and the connection with the audience stronger than ever.

For viewers, it means more than just watching; it's a direct invitation to participate in the conversation. It reinforces the idea that "Today With Jenna & Friends" is a living, breathing show that thrives on interaction and new voices. So, if you've got that "charisma, curiosity, and opinions," don't hesitate! Your segment could be the next highlight on "Today With Jenna & Friends."

FAQ: All Your Questions About Co-Hosting "Today With Jenna & Friends" Answered!

Q: How do I apply to co-host "Today With Jenna & Friends"?A: You can apply by visiting Today.com. You'll need to fill out a form and submit a video explaining your "current obsession" and why you would be an amazing co-host with Jenna!

Q: When does "Today With Jenna & Friends" air?A: "Today With Jenna & Friends" airs Weekdays at 10 a.m. ET on NBC.

Q: What kind of segments can fans participate in on the show?A: Fans can participate in a variety of segments, including discussing hot topics and pop culture, showcasing a simple family recipe in a cooking segment, or playing a game against Jenna Bush Hager and a guest.

Q: Have there been other fan co-hosts on the show before?A: No, this is the first time a viewer has been given the opportunity to co-host "Today With Jenna & Friends" alongside Jenna Bush Hager. Previously, the co-host chair has been filled by celebrities, Jenna's relatives, and other "Today" personalities since Hoda Kotb's departure.