Get ready for a serious dose of nostalgia because Kylie Jenner’s iconic “King Kylie” alter ego is making a huge comeback, not just with a killer new makeup line, but also with her very first official music feature!
TL;DR: The Royal Comeback Rundown: Your Quick Guide to King Kylie's Return
- Kylie Jenner dropped her official music debut, "Fourth Strike," on October 13, 2025, collaborating with Terror Jr and proudly embracing her "King Kylie" persona.
- A brand-new King Kylie cosmetics collection from Kylie Cosmetics, celebrating its 10th anniversary, is set to launch globally on October 18, 2025.
- Kylie celebrated the music release with bestie Hailey Bieber and other close friends at West Hollywood's Urth Café, and is also gearing up for her exciting acting debut in Charli XCX's upcoming film, "The Moment."
Well, hello there, King Kylie! After years of whispers, fan theories, and nearly a decade since her blue-haired Snapchat days dominated the internet, Kylie Jenner is officially bringing back her much-loved alter ego. And she's doing it in a colossal way: with her first-ever official music release and a brand-new, equally nostalgic cosmetics collection that screams Y2K-meets-2016 glamour!
It’s a truly full-circle moment for fans who’ve been following Kylie’s journey from a reality TV teen to a global beauty mogul. This isn’t just a simple throwback; it’s a meticulously planned revival that intertwines her past triumphs, current endeavors, and future aspirations, giving us all the feels and a whole lot to buzz about.
Kylie Jenner's Highly Anticipated Official Music Debut on "Fourth Strike"The biggest news lighting up the entertainment world right now is Kylie’s official music debut! The 28-year-old mogul is featured on the new single, ‘Fourth Strike,’ by the experimental pop duo Terror Jr, which officially dropped on October 13, 2025. This isn't just any collaboration; it’s a brilliant callback to a long-standing fan rumor from nearly ten years ago. Back in 2016, Terror Jr’s enigmatic track ‘3 Strikes’ was famously used in a high-octane campaign video for Kylie Cosmetics lip glosses, leading everyone to wildly speculate that Kylie herself was the mysterious, autotuned vocalist.
Now, after all that delicious buildup and fan speculation, she’s finally stepping into the recording booth herself. Kylie has clarified that the rumors weren't true back then, but that widespread excitement clearly planted the seed for this exciting new project. "There was a little rumor 10 years ago that I was the one actually singing on 3 strikes! it wasn’t me (wish it was) so I had the idea to come together for fourth strike and it would actually be ME FEATURED!" she shared on Instagram, expressing how "soooooo nervous but so grateful" she was for the opportunity.
In the new track, "Fourth Strike," Kylie, performing proudly as King Kylie, lends her sultry and suggestive vocals to the song's bridge. She raps compelling lyrics like: "One strike, two strike, let me get the mood right / I just wanna tell you, ‘I’m sorry’ / Touch me, baby, tell me I’m your baby / Write your name all over my body / Cross the line, I might do it again (Oh) / Do it on purpose just to see how it ends." And, of course, she flawlessly seals the deal by whispering her iconic moniker, "King Kylie," at the very end, solidifying her place in the song.
"AHHHHHH!!!!!! FOURTH STRIKE!!! terror jr ft KING KYLIE!!!!! OUT NOW EVERYWHERE! what is happening!!! there was a little rumor 10 years ago that i was the one actually singing on 3 strikes! it wasn’t me (wish it was) so i had the idea to come together for fourth strike and it would actually be ME FEATURED!"
— Kylie Jenner on Instagram, October 14, 2025Terror Jr: The Dynamic Duo Who Helped Ignite King Kylie's Musical Journey
For those who might not be familiar with them, Terror Jr is the innovative pop group behind the original "3 Strikes" track that sparked all the initial Kylie rumors. The duo, currently composed of talented singer Lisa Vitale and visionary producer David "Campa" Benjamin Singer-Vine, has built a solid reputation for their experimental, boundary-pushing sound and unique aesthetic. They officially revealed their identities after the release of their debut EP, "Bop City," in late 2016, but they’ve always maintained that mysterious, fun, and slightly rebellious vibe that first captured everyone's attention.
Their music is often described as a vibrant, fresh, and unexpected blend, almost as if pop icons like Britney Spears, Charli XCX, Slayyyter, and Miley Cyrus had a musical love child. Teaming up with King Kylie for "Fourth Strike" truly brings their journey with Kylie full circle, creating a sound that’s both fresh and deeply nostalgic. It’s a collaboration that’s got people talking across the pop culture landscape – and yes, some people criticizing, but we’ll dive into that next!
The King Kylie Cosmetics Collection is Making a Grand Return for Fans

What would a "King Kylie" comeback truly be without a fabulous and highly anticipated new makeup drop? To celebrate the momentous 10th anniversary of Kylie Cosmetics, Kylie is launching a special, limited-edition King Kylie collection on October 18, 2025. This isn't just any new release; it's meticulously designed to bring back the "fearless era" that originally inspired Kylie when she was just 17 years old and first dreamt of building her beauty empire.
Fans have been incredibly vocal on social media about wanting a return to this iconic era, and Kylie is delivering "exactly what you’ve been waiting for." The collection promises a nostalgic treasure trove of "best-selling formulas in iconic, limited-edition shades," which includes a highly anticipated revival of her signature metallic glosses, bold, vibrant palettes, and of course, those legendary lip kits that catapulted her brand to global fame. If you cherished her aesthetic from 2014-2016 – characterized by edgy looks, experimental colors, and trendsetting styles – you’re definitely going to want to mark your calendars for this one. It's an opportunity to own a piece of that defining era!
Kylie has been expertly giving us tantalizing glimpses of the King Kylie era's return, even before the official collection launch. On October 11, she was spotted leaving the Kylie Cosmetics offices rocking a graphic "King" tank top flawlessly paired with low-rise leather pants, unmistakably signaling that the aesthetic was already in full swing. The new "Fourth Strike" track is also heavily featured in the compelling campaign visuals for the new collection, seamlessly tying her burgeoning musical venture directly to her thriving beauty empire in a cohesive, brand-savvy move.
An Emotional West Hollywood Celebration with Hailey Bieber and Her Closest Friends

To toast her thrilling musical debut and the impending King Kylie collection launch, Kylie gathered her closest circle of friends for a nostalgic and emotionally charged outing in West Hollywood on October 14, 2025. The group hit up iconic spots from her early 2010s Tumblr-era days, including the beloved Urth Café, a true hotspot from that period. The vibe for the night? A carefully curated 2016-inspired dress code, with leather as the only strict requirement – blue-tinted hair, luckily, was optional!
Kylie herself went all in, flawlessly channeling her 18-year-old self in a sleek leather bralette, ultra low-rise flared leather pants (her signature silhouette back in the day!), an oversized black leather jacket gracefully slung over her arm, and sharp pointy pumps (reportedly from Giaborghini). Her bestie, Hailey Bieber, also perfectly nailed the memo, sporting a chic cropped leather jacket with subtle shoulder pads, a classic white tank top, her trusty flared black trousers (which appeared to be her vintage Gucci favorites worn on repeat!), and pointy closed-toe pumps, showing off her unique take on the leather-forward theme. Other familiar faces like Victoria Villarroel and makeup artist Ariel Tejada were also there, offering their unwavering support. Notably absent from these intimate celebrations, however, was Kylie’s boyfriend, Timothée Chalamet.
During the celebratory coffee run at the nostalgic Urth Café, the moment turned genuinely emotional for Kylie. Surrounded by her supportive friends and revisiting places filled with powerful memories, she was seen tearing up, clearly overwhelmed by the rush of nostalgia and the significance of her comeback. Hailey Bieber was right there to comfort her, embracing her best friend in a sweet, supportive moment that was thankfully caught and shared on Snapchat. Kylie even playfully joked, "Order for a King Kylie," to her friends, who enthusiastically cheered her on in unison, fully embracing the spirit of the evening.
The Internet's Mixed Reactions to Kylie's Singing Debut Takes Center Stage

As with anything involving a major celebrity stepping into a new arena, Kylie’s music debut has sparked a truly wide and varied range of reactions across the internet. On one hand, many dedicated fans and even some celebrity friends are absolutely thrilled. Sofia Coppola's daughter, Romy Mars, for example, shared her live reaction and enthusiastically praised Kylie for embarking on her new pop star path. There's a definite buzz and excitement from those who are eager to see King Kylie return and embrace this fresh artistic direction, celebrating her bold move.
However, the reception hasn’t been universally positive. Many online users have been, well, overtly "unimpressed." Critics are actively "roasting" the song, particularly for the noticeable and extensive amount of electronic enhancement used in her vocals. Comments have ranged from sharply calling her "King Autotune" to bluntly advising her to "stick to the lip kits." Some even went as far as declaring, "Kylie Jenner making music is the biggest recession indicator. nobody asked for that s." Ouch! It seems the internet, in its typical fashion, isn't holding back.
Despite the chorus of negative comments, Kylie herself appears to be thoroughly enjoying the ride, embracing the fun and inherent joy of bringing back "King Kylie" and documenting the entire process. She even shared heartwarming videos of her kids, Stormi (7) and Aire (3), happily singing along to "Fourth Strike" in the car, demonstrating her personal enjoyment of the project. It’s clear she’s having fun with it, regardless of the sometimes-harsh online chatter, and her focus remains on the positive aspects of this exciting new chapter.
King Kylie Expands Her Reign Even Further: An Upcoming Acting Debut

But wait, there's even more exciting news! Beyond conquering the worlds of music and makeup, Kylie Jenner is also strategically expanding her multifaceted brand into the realm of acting. It was recently announced that she will be making her highly anticipated acting debut in Charli XCX’s upcoming film, "The Moment." This news might come as a surprise to many who primarily associate Kylie with reality TV and cosmetics, but it's reportedly something Kylie has genuinely wanted to do for a long time, even having it featured as a prominent storyline in an old episode of Keeping Up With the Kardashians.
Kylie won't be alone on screen; she'll be co-starring alongside an impressive and diverse cast that includes renowned actors such as Rosanna Arquette, Kate Berlant, Rachel Sennott, and Alexander Skarsgård. While specific details about her role in the film are still tightly under wraps, the project is highly anticipated and is expected to hit theaters sometime next year. It truly looks like King Kylie is passionately set on conquering every facet of the entertainment industry, leaving no stone unturned!
Why the King Kylie Comeback Matters So Much for Fans and Pop Culture

This entire King Kylie revival is far more than just a clever marketing ploy; it’s a genuinely significant cultural moment for the millions of fans who grew up alongside Kylie’s early social media presence. The "King Kylie" era, roughly spanning from 2014 to 2016, was uniquely defined by her bold, experimental style, her fearless beauty choices (who could forget the iconic blue hair?!), and her unfiltered, captivating Snapchat stories. It was a pivotal time when she was visibly discovering her own distinct identity, separate from her famously visible family, and forging a direct, impactful connection with a massive young audience.
By bringing back this beloved alter ego, Kylie is skillfully tapping into a powerful sense of nostalgia for both herself and her long-time followers. It thoughtfully acknowledges a pivotal and formative period in her personal and brand development, and it allows her to revisit and re-embrace that fearless, boundary-pushing energy that defined her early success. Whether you love her music debut or not, it's undeniable that this comeback is a carefully crafted narrative that celebrates her evolution while simultaneously giving a heartfelt nod to the roots of her immense influence in both the beauty world and broader pop culture. It eloquently demonstrates that even after building a billion-dollar empire, she's still willing to try daring new things, evolve her public persona, and most importantly, have fun with it.
So, get ready to fully immerse yourself back into the King Kylie universe, because it looks like she’s here to stay, at least for a thrilling and unforgettable little while!
Frequently Asked Questions About Kylie Jenner's King Kylie Return
Sources:
- Marie Claire US
- E! News
- The Hollywood Reporter
- ELLE
- HOLA! US
- The Independent
- 94.5 The Buzz
- VICE
- XO Diva D