Your Fave HUNTR/X Squad is Getting a HUGE Toy & Merch Line!

The global phenomenon that is Kpop Demon Hunters just keeps getting bigger! Netflix is going all-in, teaming up with toy giants Mattel and Hasbro for an epic collection of dolls, action figures, games, and more. Get ready to bring Rumi, Mira, and Zoey home!

TL;DR: Your Quick Rundown of the KPop Demon Hunters Merch Drop

• Netflix has inked an "unprecedented" deal with both Mattel and Hasbro to create a massive merchandise line for KPop Demon Hunters.
• Expect dolls, action figures, playsets, and collectibles from Mattel, with a special HUNTR/X three-pack pre-order dropping November 12, 2025.
• Hasbro will bring plushies, youth electronics, role-play items, and games like Monopoly Deal: KPop Demon Hunters, available for pre-order now and shipping January 1, 2026.

The KPop Demon Hunters Craze is Absolutely Real, and It's Just Getting Started!

If you’ve been living under a rock, you might not know that KPop Demon Hunters isn't just a movie; it's a full-blown cultural moment! This animated flick, which dropped on Netflix in June 2025, pretty much broke the internet and every chart imaginable. We're talking over 325 million views worldwide in just 91 days, making it the most popular film EVER on Netflix.

And it's not just the movie! The soundtrack hit #1 on Billboard's 200 Albums chart, racking up a mind-blowing 8.3 billion global streams. The single "Golden" became the longest-running #1 hit by a girl group on the Billboard Hot 100 in the 21st century. Seriously, these stats are insane! Plus, the five main characters were the top five most-searched-for Halloween costumes this year, which tells you just how much fans adore Rumi, Mira, Zoey, and even the Saja Boys.

Netflix clearly wasn't quite ready for this level of global obsession. They've been playing a bit of catch-up, first by rushing out Halloween costumes with Spirit Halloween and now, in a truly massive move, announcing an "unprecedented" partnership with two of the biggest toy companies on the planet: Mattel and Hasbro. This is a huge deal, folks, because it means we're about to get a whole universe of official merchandise!

Mattel is Bringing the HUNTR/X Fashion and Fierceness to Your Shelf!

First up in this dynamic duo is Mattel, the powerhouse behind iconic dolls like Barbie. You know they're going to deliver when it comes to bringing the style and action of HUNTR/X to life. Mattel is set to develop a full range of KPop Demon Hunters-themed products that will make any fan's heart skip a beat. We're talking:

• Dolls: Of course! Expect highly detailed fashion dolls of Rumi, Mira, and Zoey, probably showcasing their incredible stage and demon-hunting outfits.
• Action Figures: For those epic battle poses against supernatural threats!
• Accessories: Think mini versions of their weapons, stylish outfits, and maybe even some Honmoon-inspired gear.
• Collectibles: For the serious collectors who want every piece of the KPop Demon Hunters universe.
• Playsets: Imagine recreating their concert stages or hidden demon-hunting headquarters!
• Co-branded Collaborations: The possibilities here are endless – could we see KPop Demon Hunters Barbie crossover items? Or maybe even Little People for the younger fans?

But here's the best part: you won't have to wait until Spring 2026 for everything. Mattel Creations, their direct-to-consumer platform, is launching a special presale three-pack of HUNTR/X dolls featuring Rumi, Mira, and Zoey in their deluxe finale performance looks. Mark your calendars, because this presale kicks off on November 12, 2025! While orders will ship in 2026, getting your pre-order in guarantees you'll be among the first to get your hands on these must-have items. You can sign up for updates on the Mattel Creations website now!

Roberto Stanichi, Chief Global Brand Officer for Mattel, shared their excitement: "We're thrilled to deepen our partnership with Netflix through the record-shattering, chart-topping KPop Demon Hunters. Celebrating the breakout characters at the heart of the film, Mattel will harness our world-class design, creative, and marketing expertise to introduce a broad range of products across major categories to the delight of fans around the world."

Hasbro Joins the Party with Games, Plushies, and Some Wild Crossovers!

Not to be outdone, Hasbro, another titan in the toy industry, is also jumping into the KPop Demon Hunters action! This means even more amazing products are on the way, giving fans a huge variety of ways to celebrate their favorite demon-hunting K-pop stars. Hasbro's lineup is looking incredibly diverse and innovative:

• Special Feature Plushies: Yes, please! We're hoping for high-quality, huggable versions of fan-favorite characters (a Derpy tiger plush, anyone?).
• Youth Electronics: This could mean anything from cool walkie-talkies to maybe even mini karaoke machines for practicing those "Golden" vocals.
• Role-Play Products: Get ready to suit up like HUNTR/X! Costumes, replica weapons (Nerf versions of their demon-fighting gear would be incredible!), and other immersive play items are likely on the way.
• Hasbro Games Collaborations: This is where it gets really interesting! Hasbro is leveraging its iconic portfolio for KPop Demon Hunters crossovers. Think special editions of classic board games, or even new card games.
• Wizards of the Coast: For all you tabletop and trading card game fans, this is HUGE! Wizards of the Coast, known for Magic: The Gathering and Dungeons & Dragons, is part of this partnership. Could we see a KPop Demon Hunters Magic: The Gathering Secret Lair drop? Fans are already buzzing about the possibilities!
• Nerf: Imagine blasting foam darts from a toy version of Rumi's iconic weapon!
• Furby: While the thought of a KPop Demon Hunters Furby is certainly... unique, it shows the breadth of this collaboration!

Hasbro is kicking things off with a familiar favorite: Monopoly Deal: KPop Demon Hunters. This branded version of the popular card game will feature characters and themes from the movie. The best part? It's available for pre-order right now on Amazon, Target, and Walmart, and is priced at just $12.99! Orders for the game are expected to start shipping on January 1, 2026. This is a great way to get a piece of the action before the full product lines hit shelves.

Tim Kilpin, President of Toy, Licensing, and Entertainment at Hasbro, emphasized the film's impact: "KPop Demon Hunters is a powerful pop culture phenomenon with global resonance – one that aligns seamlessly with our portfolio of iconic brands and our commitment to innovation. This collaboration with Netflix enables us to bring the film’s dynamic universe to life beyond the screen, offering fans immersive new ways to engage through play. Together, we’re building a product lineup that unites storytelling and fandom in a uniquely Hasbro way."

"For the Fans!" Why This Dual Toy Deal is a Game-Changer for Netflix

This isn't just another licensing deal; it's a huge moment for Netflix. Typically, media companies pick one master toy licensee for a property. Having both Mattel and Hasbro, two fierce rivals, simultaneously named "global co-master toy licensees" is genuinely unprecedented in the industry. It speaks volumes about the insane demand for KPop Demon Hunters merchandise and Netflix's determination to deliver "the best dolls, games, and merchandise" that fans have been "not-so-subtly demanding on every social platform known to humanity."

As Netflix Chief Marketing Officer Marian Lee perfectly put it:

"KPop Demon Hunters unleashed a global fan frenzy – we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for. HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say – for the fans!"

The success of KPop Demon Hunters was a "surprise sensation" for Netflix. The movie was produced by Sony Pictures Animation, but Netflix holds the crucial IP rights for consumer products, which is why they can make these big moves. While there's talk of a sequel (and we're all crossing our fingers for that!), this massive merchandise push means fans will have plenty to keep them busy and engaged with the HUNTR/X universe in the interim. This strategic move could solidify KPop Demon Hunters as Netflix's equivalent of a huge, merch-heavy franchise like Disney's Frozen.

So, get ready! The full range of products from both Mattel and Hasbro will start rolling out at retail in Spring 2026 and continue through the Holiday 2026 season and beyond. It's going to be a golden age for KPop Demon Hunters fans!

Frequently Asked Questions About KPop Demon Hunters Merch

When will KPop Demon Hunters toys and merchandise be available? Most products from Mattel and Hasbro will start rolling out at retail in Spring 2026 and continue through the 2026 holiday season. However, some items are available for pre-order sooner! Where can I pre-order KPop Demon Hunters merchandise? You can pre-order the Mattel HUNTR/X doll three-pack on Mattel Creations starting November 12, 2025. Hasbro's Monopoly Deal: KPop Demon Hunters is available for pre-order now on Amazon, Target, and Walmart, shipping January 1, 2026. What kind of KPop Demon Hunters products can I expect? From Mattel: dolls, action figures, accessories, collectibles, playsets, and co-branded collaborations. From Hasbro: special feature plush, youth electronics, role-play items, and various games, including crossovers with brands like Nerf and Wizards of the Coast. What is KPop Demon Hunters about? KPop Demon Hunters is an animated musical film from Netflix about a K-pop superstar trio, HUNTR/X (Rumi, Mira, and Zoey), who secretly use their incredible talents to hunt demons. They face their biggest challenge yet when they discover a rival boy band, the Saja Boys, are actually demons in disguise. Sources

• JoBlo.com - "Netflix is partnering with Mattel and Hasbro for a massive KPop Demon Hunters toyline and more"
• The Hollywood Reporter - "‘KPop Demon Hunters’ Netflix Toys, Dolls, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro"
• Variety - "‘KPop Demon Hunters’ Toys, Dolls, Games and More Coming: Netflix Inks Unique Co-Master Deals With Mattel and Hasbro"
• Deadline - "Netflix Seals Deal With Mattel And Hasbro For ‘KPop Demon Hunters’ Toy Lines"
• CNBC - "Netflix partners with Hasbro and Mattel for ‘KPop Demon Hunters’ toys"
• io9 - "Netflix Is Planning on Making ‘KPop Demon Hunters’ Its ‘Star Wars’ Merchandising Machine"
• Kotaku - "KPop Demon Hunters Will Get a Ton of Branded Toys Through New Netflix Hasbro and Mattel Partnership"
• Forbes - "KPop Demon Hunters’ Next Phase Is Not A Sequel Movie"
• Slashfilm - "KPop Demon Hunters Is So Popular That It's Forcing Netflix To Do Something It's Avoided"