KPop Demon Hunters Merch Explosion: Magic Cards & More Arriving Soon!

Your favorite KPop demon-slaying trio, Huntr/x, is finally getting the massive merchandise rollout fans have been craving, thanks to an unprecedented partnership between Mattel and Hasbro – and yes, that includes an epic Magic: The Gathering Secret Lair drop!

TL;DR

• Netflix's record-breaking animated musical, KPop Demon Hunters, is getting a huge wave of official merchandise.
• Toy giants Mattel and Hasbro are partnering in an industry-first co-master licensee deal to bring dolls, action figures, plushies, games, and more to fans.
• Get ready for KPop Demon Hunters-themed products hitting shelves in Spring 2026, with a highly anticipated Magic: The Gathering Secret Lair drop on the way!

The Huntr/x Hype is Real: From Streaming Sensation to Merch Mania

If you've been living under a rock, you might have missed the global phenomenon that is Netflix's Kpop Demon Hunters. This animated musical exploded onto screens in June and quickly became the streaming giant's most popular film ever, boasting over 325 million views worldwide in just 91 days. The movie isn't just a hit for its captivating story of KPop idols Rumi, Mira, and Zoey (aka Huntr/x) secretly battling supernatural threats; its soundtrack also smashed records, with the single "Golden" becoming the longest-running No. 1 hit by a girl group on the Billboard Hot 100 in the 21st century. Seriously, it's been streamed 8.3 billion times globally!

Given this overwhelming success, it’s no surprise that fans have been clamoring for merchandise. And Netflix has been listening! After playing a bit of catch-up (we even saw official Halloween costumes pop up this year), the streamer is going all out, securing a truly unique deal to bring the world of Huntr/x to life in your hands.

An Unprecedented Partnership: Mattel and Hasbro Team Up for Huntr/x

In a move that's been called "unprecedented" and "industry-first," Netflix has signed both Mattel and Hasbro as global co-master toy licensees for KPop Demon Hunters. Yes, you read that right – two of the biggest rivals in the toy industry are joining forces for this franchise! This dual licensing deal speaks volumes about the insane demand Netflix anticipates for Huntr/x merch and how much of a "powerful pop-culture phenomenon" the film has become.

This collaboration means fans can expect a truly comprehensive range of products, with each company focusing on its strengths while still offering a wide variety. Get ready to fill your shelves and game nights with everything from dolls to card games, all celebrating the iconic KPop trio and their demon-hunting adventures.

"KPop Demon Hunters unleashed a global fan frenzy – we’re talking dancing, singing and more screaming than anyone was emotionally prepared for. HUNTR/X showed us that a truly great trio is more than the sum of its parts. Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say – for the fans!"

– Marian Lee, Netflix Chief Marketing Officer

What Mattel is Bringing to the Stage: Dolls, Action Figures, and Collectibles

If you've been dreaming of having miniature versions of Rumi, Mira, and Zoey, Mattel has got you covered! As a global co-master toy licensee, Mattel will be developing and marketing a wide array of KPop Demon Hunters-themed products across multiple categories. Think high-fashion dolls, detailed action figures, fun accessories, cool collectibles, and even immersive playsets. They're also looking into collaborations with other brands, so the possibilities are endless.

Want to get your hands on something early? Mattel is kicking things off with a presale three-pack of Huntr/x fashion dolls. These beauties will be available for preorder starting November 12th on Mattel Creations, with orders shipping in 2026. This means you can secure your very own Huntr/x trio well before the rest of the merchandise hits general retail in Spring 2026!

Hasbro's Huge Haul: Plushies, Electronics, Games, and That Magic Crossover You've Been Waiting For

Hasbro isn't holding back either, diving deep into the KPop Demon Hunters universe with its own impressive lineup of products. Their collection will span special-feature plushies (we're all hoping for that adorable cat!), youth electronics, and role-play items, letting you embody your favorite demon hunter. But where Hasbro truly shines is with its iconic portfolio of brands, and they're leveraging it big time.

First up on the Hasbro front is the Monopoly Deal: KPop Demon Hunters card game. Priced at $12.99, this quick 15-minute game (for 2-5 players, ages 8+) puts you in the shoes of Rumi, Mira, Zoey, Jinu, or Derpy as you collect items for an epic performance and try to seal the Honmoon. It’s available for preorder right now on Amazon, Target, and Walmart, with orders shipping on January 1, 2026. It’s a fantastic way to spice up game night with a touch of Huntr/x magic!

Get Ready to Duel with Huntr/x: Magic: The Gathering Secret Lair Drops are Here!

Now for the news that has many of us Magic: The Gathering fans absolutely buzzing: KPop Demon Hunters is officially coming to the world's most popular trading card game! During a recent investor call, Hasbro CEO Chris Cocks confirmed that the Netflix film will get its own Secret Lair drop in 2026 via Wizards of the Coast, the company behind Magic and Dungeons & Dragons.

Cocks is confident this crossover will be a huge hit, noting the success of previous Secret Lair collaborations like SpongeBob SquarePants, which was one of their best-ever. While we don't have any details on specific cards or artwork just yet (we're practically vibrating with anticipation for what those bespoke holographic patterns might look like!), the idea of slinging spells with Rumi, Mira, or Zoey on our side is enough to get any fan hyped. This Secret Lair drop is a fantastic way for both Magic veterans and newcomers attracted by the Huntr/x phenomenon to connect with the game in a fresh, exciting way.

The Impact of a Pop Culture Powerhouse: Why 'KPop Demon Hunters' Matters

KPop Demon Hunters has undeniably reshaped Netflix's landscape. Beyond the staggering viewership, its cultural footprint is immense. The film’s success prompted Netflix to break its typical theatrical release aversion, bringing it back to cinemas twice – once for a two-day sing-along event in August, and again for Halloween weekend screenings (Oct 31-Nov 2) at major chains like AMC, Regal, and Cinemark. Even the main characters, Rumi, Mira, Zoey, Jinu, and Derpy, were among the top five most-searched Halloween costumes this year, proving their widespread appeal.

The success of the movie has also sparked talks between Netflix and Sony Pictures Animation (who co-produced the film) about a potential sequel, meaning the Huntr/x story might continue on screen as well as in our toy collections. This massive merchandise push, including the high-profile Magic: The Gathering collaboration, shows just how much faith Netflix and its partners have in the long-term potential of this vibrant, demon-slaying universe. It’s a testament to the power of unique storytelling and a testament to the fans who made it all possible.

So, get your wallets ready and clear some space, because 2026 is going to be the year of KPop Demon Hunters merch! For the fans!

Frequently Asked Questions About KPop Demon Hunters Merchandise

When Can I Buy the New KPop Demon Hunters Merch?

Most of the new KPop Demon Hunters merchandise from both Mattel and Hasbro will be available at retail starting in Spring 2026. However, you can pre-order Mattel's Huntr/x fashion doll three-pack from November 12th on Mattel Creations (shipping 2026), and Hasbro's Monopoly Deal: KPop Demon Hunters card game from October 21st on Amazon, Target, and Walmart (shipping January 1, 2026).

What Kind of Magic: The Gathering Cards Are Coming?

Hasbro's Wizards of the Coast will release a KPop Demon Hunters themed Secret Lair drop in 2026. Specific card details and artwork haven't been revealed yet, but it will feature characters and themes from the movie. Secret Lair drops are typically limited-edition sets of highly collectible, uniquely illustrated Magic: The Gathering cards.

Who are the Main Characters in KPop Demon Hunters?

The main characters are Rumi, Mira, and Zoey, who form the KPop sensation HUNTR/X and secretly hunt demons. Other notable characters include Jinu, Derpy, and their manager Bobby, as well as the villainous Saja Boys.

Is There a Sequel to KPop Demon Hunters in the Works?

Yes! Given the film's record-breaking success, Netflix and co-producer Sony Pictures Animation are currently in talks regarding a sequel to KPop Demon Hunters.

Sources

• "Expect ‘KPop Demon Hunters’ in ‘Magic: The Gathering’ Next Year" - io9
• "Netflix Inks Unique Co-Master Deals With Mattel and Hasbro for ‘KPop Demon Hunters’ Toys, Dolls, Games and More" - Variety
• "Netflix Inks 'Unprecedented' Toy Deal for 'KPop Demon Hunters' With Mattel and Hasbro" - The Hollywood Reporter
• "KPop Demon Hunters really is taking over the world (for the fans), with Netflix announcing new merch deals" - Popverse
• "Hasbro Drops KPop Demon Hunters Monopoly Deal Card Game" - Billboard
• "KPop Demon Hunters Merch Includes Magic: The Gathering Cards" - Kotaku
• "Can Mattel's (MAT) New Netflix Alliance Offset Slowing Sales and Sustain Its Brand Momentum?" - Simply Wall St
• "Hasbro Has 'Between 45 and 50' Movies and TV Shows in Development" - MovieWeb