KPop Demon Hunters Merchandise Explosion: Get Ready for Toys, Dolls, and Maybe Even MTG Cards!

Netflix's animated sensation "KPop Demon Hunters" is officially getting a huge lineup of toys and games from fierce rivals Hasbro and Mattel, hitting shelves in 2026. Plus, there's serious talk about the K-pop demon hunters joining the world of Magic: The Gathering!

TL;DR

• Netflix has inked a massive, unprecedented deal with both Hasbro and Mattel to create "KPop Demon Hunters" merchandise, rolling out starting Spring 2026.
• Expect everything from fashion dolls by Mattel to plushies, role-play items, and a Monopoly Deal card game from Hasbro (available for pre-order now!).
• Wizards of the Coast (part of Hasbro) is confirmed to be involved, meaning "KPop Demon Hunters" Magic: The Gathering cards, likely as a Secret Lair drop, are on the horizon.

"KPop Demon Hunters": The Unstoppable Phenomenon That Blew Us All Away

If you've been living under a rock (or, you know, just not on Netflix), you might have missed it: "Kpop Demon Hunters" dropped a few months ago and became an absolute juggernaut. This animated film from Netflix and Sony Pictures Animation about a K-pop girl group named HUNTR/X who moonlight as demon hunters has officially become Netflix's most popular movie of all time!

We're talking over 325 million views worldwide in just 91 days (or more than 443 million hours viewed and 266 million views overall, depending on which stat you prefer to look at). Its soundtrack didn't just climb the charts; it dominated them, hitting #1 on Billboard's 200 Albums chart. And get this: the movie's main song, "Golden," became the longest-running #1 hit by a girl group on the Billboard Hot 100 in the entire 21st century, holding strong for seven weeks! The characters—Mira, Zoey, and Rumi—even made up the top five most-searched-for Halloween costumes this year. Yeah, it's that big.

Seriously, this film's success caught everyone off guard, even Netflix. It was such a hit that the streamer broke its usual theatrical distribution rules, giving the movie two limited theatrical runs in August and around Halloween. With talks of a sequel already happening, it's clear this K-pop demon-slaying adventure isn't slowing down anytime soon.

An Unprecedented Alliance: Hasbro and Mattel Join Forces for HUNTR/X

When a movie is this big, you know the merchandise is coming. But what's truly mind-blowing here is the scale of the partnership. Netflix has managed to bring together two fierce industry rivals, Mattel and Hasbro, as "co-master" toy licensees for "KPop Demon Hunters." This kind of dual licensing deal for a single property is practically unheard of in the toy world, which just goes to show how much demand Netflix expects for this merch!

Both companies are gearing up to roll out a "slew" of products designed to let fans "drink up the characters, music, and world of the film in new and fun ways." We're talking dolls, action figures, games, collectibles, and even role-play items. The full range of licensed goods from both Mattel and Hasbro is set to hit retail in Spring 2026.

Your Merch Checklist: What's Coming and When You Can Grab It

So, what exactly can you look forward to getting your hands on? Let's break down the goodies from each company:

Mattel's Stellar Lineup: Dolls, Action Figures, and More

Mattel, known for its iconic dolls, is focusing on bringing the HUNTR/X crew to life. Their lineup includes:

• Dolls: Expect fashion dolls of Rumi, Mira, and Zoey.
• Action Figures: For those who want to recreate epic demon-hunting battles.
• Accessories, Collectibles, and Playsets: To complete your HUNTR/X universe.
• Co-Brand Collaborations: The door is open for even more exciting partnerships.

You can get a head start on collecting with a presale for a three-pack of HUNTR/X fashion dolls, which kicked off on November 12 on Mattel Creations. These orders are expected to ship sometime in 2026.

Hasbro's Diverse Offerings: From Games to Plushies and Beyond

Hasbro, with its vast portfolio, is casting a wide net. Their "KPop Demon Hunters" collection will span:

• Special-Feature Plushies: For cuddly demon-hunting adventures.
• Youth Electronics and Role Play: To fully immerse yourself in the HUNTR/X world.
• Board Games: Naturally, given Hasbro Games is under their umbrella.
• Collaborations with other Hasbro properties: This is where things get really interesting, with potential crossovers with Nerf and Furby!

The first product from Hasbro is already available for pre-order: the Monopoly Deal: KPop Demon Hunters Card Game. This themed card game features characters like Rumi, Derpy, Jinu, and more, allowing 2-5 players (ages 8+) to compete to collect items needed for an epic HUNTR/X performance. It's priced at $12.99 on Amazon and $12.97 at Walmart, with orders shipping on January 1, 2026. So, you can kick off the new year with a dose of K-pop demon-slaying fun!

Will Magic: The Gathering Get the KPop Demon Hunters Treatment? It's Happening!

This is where many fans' eyes (and wallets) will perk up. Hasbro's announcement specifically mentioned that Wizards of the Coast will be one of the Hasbro brands involved in this massive "KPop Demon Hunters" collaboration. For those who don't know, Wizards of the Coast is the company behind beloved games like Magic: The Gathering and Dungeons & Dragons.

Hasbro CEO Chris Cocks has previously hinted at this, noting during a July earnings call that the company was "looking at K-Pop as one way to entice more female players to give MTG a try." He famously said, "Don't be surprised if you see us looking at K-Pop bands, nothing is off the table."

So, what does this mean for Magic players? While a full-blown "KPop Demon Hunters" Magic set isn't likely until 2029-2030 (as in-universe MTG sets take about three years, and Universes Beyond sets take even longer), there's a much faster path to getting those cards:

• Secret Lair Drop: This is the most probable and near-term option. Secret Lairs are limited-edition card drops that can be produced much faster and don't necessarily require new card designs. Imagine iconic Magic cards re-skinned with stunning artwork of Mira, Zoey, Rumi, and their demon foes!
• Commander Precons: A bit of a long shot for 2027, but if Netflix releases a second movie or a series, we could potentially see one or two stand-alone Commander decks themed around HUNTR/X.
• Wildcard Crossover: One intriguing (and admittedly speculative) idea floated is a "Hatsune Miku x Demon Hunters Secret Lair." Whoa.

While the exact form isn't fully detailed yet beyond "Wizards of the Coast will be involved," the signs strongly point to Magic: The Gathering cards featuring our favorite K-pop demon hunters. Get ready to tap mana and slay some demons, Magic style!

"Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they've been not-so-subtly demanding on every social platform known to humanity. As Rumi, Mira and Zoey say — for the fans!"

— Marian Lee, Netflix Chief Marketing Officer

Why This Merch Mania Matters for Fans

This isn't just about selling toys; it's a testament to the incredible connection "KPop Demon Hunters" made with its audience. The film resonated so deeply that fans demanded more, and Netflix, in a remarkable move, listened and orchestrated this unique collaboration with two industry giants. It means more ways for fans of all ages to engage with the characters and the world they love, extending the magic far beyond the screen. Whether you're decking out your desk with collectibles, challenging friends to a themed card game, or slinging spells with K-pop themed MTG cards, the HUNTR/X universe is about to get a whole lot bigger.

What's Next for the HUNTR/X Crew and Their Demon-Slaying Adventures?

With merchandise hitting shelves in 2026 and the film's directors (Maggie Kang and Chris Appelhans) already in talks for a sequel, the future looks bright for HUNTR/X. The world of "KPop Demon Hunters" is clearly here to stay, and we can't wait to see what other fantastic content and products come our way.

FAQ: All Your Burning KPop Demon Hunters Questions Answered When will the "KPop Demon Hunters" merchandise be available? The full range of products from both Mattel and Hasbro is expected to be available at retail starting in Spring 2026. However, some items like the Monopoly Deal card game (shipping Jan 1, 2026) and Mattel's doll 3-pack (pre-ordering Nov 12, shipping 2026) are available sooner via pre-order. Where can I watch the "KPop Demon Hunters" movie? "KPop Demon Hunters" is a Netflix original animated film, so you can stream it anytime on Netflix. It also had limited theatrical re-releases in August and around Halloween. Will there be "KPop Demon Hunters" Magic: The Gathering cards? Yes! Hasbro has confirmed that Wizards of the Coast (creators of Magic: The Gathering) will be involved in the merchandise rollout. While a full set is years away, a "Secret Lair" drop featuring KPop Demon Hunters is considered very likely in the near future. What's the movie's rating and runtime? The provided information doesn't explicitly state the film's rating or precise runtime, but it's an animated Netflix film likely aimed at a broad audience, given the wide appeal of its merchandise.

Sources

• KPop Demon Hunters MTG Collab Could Drop as Early as Next Year
• Monopoly Deal 'KPop Demon Hunters'
• Netflix Inks Unique Co-Master Deals With Mattel and Hasbro for 'KPop Demon Hunters' Toys, Dolls, Games and More
• Hasbro CEO Talks “Really Cool” ‘Kpop Demon Hunters’ Netflix Toy Deal, Says 45 To 50 Film & TV Projects Now In Development
• Can Mattel's (MAT) New Netflix Alliance Offset Slowing Sales and Sustain Its Brand Momentum?
• KPop Demon Hunters toys and collectibles coming from Mattel and Hasbro
• Hasbro Teases Around 45 To 50 TV And Film Projects Are In Development
• KPop Demon Hunters world domination continues with Mattel and Hasbro toys