French film giant Pathé has sold a 20% stake to Merit France, the holding company of logistics billionaire Rodolphe Saadé. The move comes as part of a strategic push to ramp up international film and series production and upgrade Pathé’s cinema network across Europe.
New Partner Saadé Brings Deep Pockets And Media Experience To Pathé
Saadé, who runs the world’s third-largest shipping company CMA CGM, has been quietly building a media empire in France. His group already controls major outlets like BFM TV, RMC Radio, and the newspaper La Provence. Now, with a foothold in Pathé, Saadé is expanding into the film business — not just distribution, but production and exhibition as well.
Pathé, which operates France’s top cinema chain and has a growing presence in Africa, stands to benefit from Saadé’s resources. The company has been on a roll with domestic hits like The Count of Monte Cristo and is leveraging Cannes to showcase new projects like Leaving One Day and 13 Days, 13 Nights.
The Deal Gives Pathé A Boost Ahead Of Cannes And Beyond
The timing of the deal — unveiled on the eve of the Cannes Film Festival — is no accident. Pathé is lining up high-profile premieres and ambitious slate plans. The investment will help fund bigger, internationally-aimed films and series, while also accelerating the modernization of Pathé’s theaters to offer a more premium experience.
“This long-term partnership… equips Pathé with the means to accelerate its development,” the company said in a statement. “Particularly in the production of films and series with an international focus, and in the modernization of its cinema network.”
Pathé Chairman Seydoux Sees Saadé As Key To Future Growth
Jérôme Seydoux, Pathé’s chairman and a stalwart of the French film industry, welcomed Saadé’s entry as a catalyst for growth. “The arrival of the Saadé family as a partner will accelerate Pathé’s development and modernization,” Seydoux said. “It will also enable us to continue working with the talented people we value and to attract those who share our ambitions.”
For Seydoux, who has steered Pathé through more than a century of cinematic evolution, this partnership is about staying ahead — not just in France, but globally. Pathé remains one of the few family-owned film companies in Europe, alongside Gaumont and MK2. Now, with Saadé on board, it’s aiming for a new level of international relevance.
Saadé Frames Pathé As A Cultural And Commercial Opportunity
Saadé described Pathé as a “flagship brand for film lovers both in France and worldwide.” He said his family is “committed to supporting the development of the industry and promoting French cinematic culture around the globe.”
It’s a calculated move from a businessman who’s already shown he knows how to win in competitive markets. With investments in news, digital media, and now film, Saadé is building a cultural portfolio that spans every major channel of audience engagement.
What This Means For French Cinema And Theatrical Market
Pathé’s theatrical arm is among the strongest in Europe, but the market remains volatile. Streaming, changing consumer habits, and economic pressures are constant challenges. Saadé’s investment gives Pathé more than just cash — it offers stability and a chance to innovate.
Pathé is already experimenting with premium venues and high-budget local productions. With Saadé’s backing, it can push further — into international co-productions, bigger marketing campaigns, and tech upgrades in cinemas. It’s a smart play to keep theaters relevant and profitable in the age of streaming.
Pathé’s Next Chapter Could Be Its Most Ambitious Yet
With a new shareholder, a strong slate, and Cannes in its sights, Pathé is stepping into a new chapter. Saadé’s involvement could help turn French cinema’s oldest player into one of its most modern and globally connected.
Whether that means more French films with worldwide appeal, or blockbuster-style productions made in Lyon and Paris, remains to be seen. But one thing is clear: Pathé now has the fuel to aim higher.