It is decidedly so: M. Night Shyamalan and Brad Falchuk are bringing a live-action, high-concept supernatural drama based on the classic Magic 8 Ball to our screens, and we're already guessing what twists might be in store!
TL;DR- M. Night Shyamalan and Brad Falchuk are co-creating and co-showrunning a live-action "Magic 8 Ball" TV series for Mattel.
- The show is described as a "high-concept, character-driven supernatural drama blending psychological intensity with cultural intrigue."
- This project is part of Mattel's aggressive strategy to turn its iconic toys into major entertainment franchises, following the massive success of the 2023 "Barbie" movie.
Is it Certain? M. Night Shyamalan and Brad Falchuk Team Up for Magic 8 Ball TV Series

Hold onto your hats, folks, because M. Night Shyamalan is at it again with a project no one saw coming! The master of cinematic twists is officially directing a new live-action TV series based on none other than Mattel's iconic Magic 8 Ball. And if that wasn't wild enough, he's teaming up with Emmy-winning writer Brad Falchuk, known for his work on shows like Glee and American Horror Story, to bring this mysterious toy to life.
The news dropped like one of Shyamalan's signature plot twists, with both Mattel and Shyamalan himself sharing the announcement on Instagram on October 13, 2025. Shyamalan posted a peek at the pilot script, confirming his role as director and co-creator, with Falchuk as writer and co-creator. His caption teased, "Been working on this for a couple years... Who's in?"
While details are still a bit hazy (much like the liquid inside the actual Magic 8 Ball), the official description from Mattel promises something truly intriguing: a "high-concept, character-driven supernatural drama that blends psychological intensity with cultural intrigue." Sounds like a perfect playground for these two creative minds, doesn't it?
Peeking Behind the Veil: What Kind of Supernatural Drama Should We Expect?

When you hear "Magic 8 Ball," you might picture a goofy kids' show, but with Shyamalan and Falchuk at the helm, prepare for something much deeper. The description "blends psychological intensity with cultural intrigue" hints at a show that will tap into our universal desire for answers, fate, and perhaps, the consequences of relying on outside forces for guidance.
Shyamalan's filmography is a masterclass in psychological thrillers and supernatural elements. From the chilling revelations of The Sixth Sense to the hidden truths in Signs and the complex identities in Split, his work often explores the unseen, the unexpected, and the internal struggles of his characters. His recent TV series, Servant for Apple TV+, also dove deep into eerie, character-driven suspense. Now, imagine that kind of tension applied to a toy that promises to reveal your destiny!
Then there's Brad Falchuk, a veteran of creating compelling, often dark, and character-rich narratives. His involvement in American Horror Story shows his knack for weaving intricate supernatural tales with human drama, often pushing boundaries and keeping audiences on the edge of their seats season after season. Combining these two sensibilities could lead to a truly unique, perhaps even unsettling, exploration of belief, chance, and destiny.
It's safe to say this won't be a lighthearted romp. Instead, it seems like the creative team is aiming to adapt the enigmatic nature of the Magic 8 Ball – its vague yet definitive pronouncements – into a rich narrative tapestry where every "Yes," "No," or "Reply Hazy, Try Again" could have profound, life-altering consequences for its characters.
The Architects of Anticipation: M. Night Shyamalan & Brad Falchuk's Roles

This dynamic duo isn't just lending their names to the project; they're deeply involved. Shyamalan is set to direct the pilot, serving as both co-creator and co-showrunner. Falchuk is the writer for the pilot episode and also shares the titles of co-creator and co-showrunner. This partnership means they'll be shaping the series' vision from the ground up, ensuring their signature styles are woven into its fabric.
Shyamalan has famously been "working on this for a couple years," suggesting this isn't a spur-of-the-moment decision but a carefully developed concept. His recent film, 2024's Trap, which grossed $84 million worldwide, showcased his continued flair for suspense. He's also got another supernatural thriller, Remain, with Nicholas Sparks, starring Jake Gyllenhaal and Phoebe Dynevor, slated for next year. So, he's definitely keeping busy with projects that explore the unknown!
Falchuk's track record is equally impressive. Beyond the cultural phenomenon of Glee, he's co-created the expansive American Horror Story universe, the thrilling 9-1-1 franchise, and the critically acclaimed Pose. His expertise in crafting long-form, character-driven TV narratives, often with a supernatural or intense dramatic bent, makes him a perfect fit to build out the world of the Magic 8 Ball.
Together, their combined experience suggests a series that will be rich in character development, packed with suspense, and undoubtedly feature the kind of surprising twists that have become Shyamalan's hallmark. The idea of the Magic 8 Ball's random, definitive answers driving the plot of each episode or even an entire season offers tantalizing possibilities for narrative unpredictability.
"Been working on this for a couple years... Who's in?"
— M. Night Shyamalan on InstagramFrom Toy Chest to Cinematic Universe: Mattel's Post-Barbie Boom

The Magic 8 Ball series isn't just a one-off curiosity; it's a significant move in Mattel's ambitious strategy to expand its beloved toy brands into major entertainment franchises. The game-changer, of course, was the unprecedented success of the 2023 Barbie movie. That film, a billion-dollar global hit and a Best Picture nominee, proved that toy adaptations don't have to be just for kids – they can be critically acclaimed, culturally relevant, and appeal to a vast adult audience.
Mattel Studios is now aggressively pursuing a "toy-to-screen" pipeline, with numerous projects in various stages of development. It's clear they want to replicate the Barbie magic across their portfolio. Here's a look at some of the other Mattel IPs getting the Hollywood treatment:
- Masters of the Universe: A live-action film bringing He-Man and Skeletor to life, from Laika filmmaker Travis Knight, set at Amazon MGM, starring Nicholas Galitzine and Alison Brie.
- Matchbox: An action film for Apple, starring John Cena and Jessica Biel.
- American Girl: A new series based on the popular doll line.
- Barney: A live-action movie, with Ayo Edebiri writing the script (Daniel Kaluuya was previously attached).
- Hot Wheels: A film project from Jon M. Chu and J.J. Abrams.
- Rock 'Em Sock 'Em Robots: A film starring Vin Diesel.
- Polly Pocket: Starring Lily Collins and produced by Reese Witherspoon.
- Thomas & Friends: A film adaptation that Marc Forster was set to direct.
This aggressive push highlights Mattel's intent to view its toys not just as playthings but as rich intellectual property ripe for sophisticated storytelling. The Magic 8 Ball series, with its high-concept supernatural drama, perfectly aligns with this vision, aiming for a broader, more discerning audience than a typical children's adaptation.
The Enduring Mystique of the Magic 8 Ball: A Pop Culture Icon

For 75 years, the Magic 8 Ball has captivated generations. This oversized billiards ball, with its mysterious floating die and 20 distinct answers (10 affirmative, 5 negative, 5 non-committal), has sold over a million units annually and remains a symbol of curiosity, fate, and fun. It's more than just a toy; it's a cultural touchstone, frequently referenced in movies, TV shows, music, and literature.
The toy's enduring appeal lies in its simplicity and the human desire for guidance, for a glimpse into the future. Whether it's a burning question about love, career, or just what to have for dinner, the Magic 8 Ball offers a playful, enigmatic response. It taps into our inherent belief, or at least hope, in destiny and the idea that some questions have pre-determined answers.
Previous attempts to bring the Magic 8 Ball to the big screen, like a 2010 Paramount project and a 2019 Blumhouse film with Jeff Wadlow attached, never quite materialized. This could be due to the challenge of adapting such a simple, interactive toy into a compelling long-form narrative. However, Mattel's current strategy, coupled with the creative firepower of Shyamalan and Falchuk, suggests they've found a fresh, sophisticated angle that moves beyond a mere toy commercial.
By reimagining it as a "supernatural drama," the series can explore the deeper psychological impact of seeking answers from an inanimate object, the weight of its pronouncements, and the ripple effects it might have on people's lives. It's fertile ground for the kind of intense, character-driven storytelling that both Shyamalan and Falchuk excel at.
What's Next for the Magic 8 Ball Series? Reply Hazy, Try Again.
As of now, many details about the Magic 8 Ball series are still under wraps. We know Shyamalan is directing and co-showrunning with Falchuk, who is also writing, but there's no official release date, no casting announcements, and no network or streaming service has been confirmed as its home. It's very much "in the works" and "in development."
Fans of Shyamalan should definitely anticipate some signature twists. Will the Magic 8 Ball itself be sentient? Will its answers alter reality? Or will it merely be a catalyst for characters to confront their own decisions and destinies? Given the pedigree of the creators, it's highly likely that the series will avoid predictable paths and offer plenty of surprises. While we can't predict its impact yet, like the Barbie movie before it, the Magic 8 Ball series is certainly poised to be an interesting and talked-about entry in the ever-expanding Mattel cinematic universe.
So, should you get excited about this new supernatural drama? Our Magic 8 Ball says: "Outlook good." Stay tuned for more updates as this intriguing project shakes out!
FAQ: Your Burning Questions About the Magic 8 Ball Series Answered!

- A.V. Club article by Emma Keates (October 13, 2025)
- Deadline article by Denise Petski (October 13, 2025)
- TheWrap article by Tony Maglio (October 13, 2025)
- IndieWire article by Brian Welk (October 13, 2025)
- ScreenCrush article by Matt Singer (October 13, 2025)
- USA Today / The Herald article (PA News Agency)
- ComicBook.com article
- Collider article
- The Mary Sue article (TMB) (October 13, 2025)