In the ongoing morning broadcast showdown that pits Good Morning America, Today, and CBS Mornings against each other in a daily ratings gladiator arena, ABC’s Good Morning America (GMA) is not just surviving—it’s thriving. For the ninth consecutive week, GMA has held the crown as the most-watched morning program in total viewers, a streak that cements its status as the morning show equivalent of Marvel’s Avengers—consistently top-tier and unshakable.
The Viewership Victory That Keeps GMA at the Top of the Morning Food Chain
According to Nielsen data reported by AdWeek, for the week of April 28, 2025, Good Morning America averaged a powerhouse 2.686 million total viewers. That’s not just a win—it’s a lead big enough to make NBC’s Today take notice. With 2.572 million total viewers, Today trailed closely but couldn’t quite catch up. Meanwhile, CBS Mornings held third place with 1.924 million viewers. GMA didn’t just edge out Today; it outperformed them in all five head-to-head matchups during the week.
What makes this even more impressive is that GMA managed to increase its total viewers by 1% compared to the previous week. In a media landscape where numbers often fluctuate like a DC hero’s moral alignment, GMA’s steady climb is nothing short of heroic.
Key Demo Clash: GMA Holds Lead but Faces Challenges Among Younger Viewers
While GMA is dominating total viewership, the battle for the coveted Adults 25-54 demo—the advertising world's equivalent of the Infinity Stones—is a bit more complex. For the week of April 28, GMA drew 442,000 viewers in that key demo. That’s strong, but it’s still behind Today’s 598,000, marking the NBC show’s 90th consecutive week leading in this demographic.
However, all three morning shows saw week-to-week declines in the demo. GMA was down 5%, Today dropped 2%, and CBS Mornings fell 4%. Year-over-year, the numbers are starker: GMA is down 4% in total viewers and 10% in the demo compared to the same week last year. It’s a reminder that while GMA is winning the overall war, the skirmishes for younger viewers remain fierce.
The All-Star Cast Behind GMA’s Consistent Wins
Every superhero team needs its stars, and Good Morning America has assembled a lineup that’s clearly resonating with viewers. Anchors Robin Roberts, George Stephanopoulos, Michael Strahan, and Lara Spencer—along with chief meteorologist and co-host Ginger Zee—form a dynamic ensemble that blends credibility, energy, and chemistry. It’s a mix that continues to pull in millions, day after day.
Roberts, in particular, remains a linchpin. Her ability to navigate both hard news and human-interest stories with equal grace gives GMA a tonal flexibility that few competitors can match. Stephanopoulos grounds the team with political savvy, Strahan injects charisma and relatability, and Zee’s weather coverage keeps viewers informed and engaged. It’s a formula that, much like the original Justice League, just works.
Behind the Numbers: Why Total Viewers Matter More Than Ever
In the age of fragmented media consumption, where streaming, podcasts, and social media siphon attention away from traditional TV, total viewership remains a crucial battleground. GMA’s ability to lead in this metric for nine straight weeks isn’t just a flash in the pan—it’s a statement about its broad appeal and brand strength.
While Today may dominate the younger demo and CBS Mornings continues to chip away with niche growth, neither comes close to matching GMA’s overall reach. For advertisers and network executives, that kind of consistent performance is gold. It’s the equivalent of a box office smash that keeps filling theaters week after week.
Good Morning America’s Future: Steady, Strong, and Unstoppable
With senior executive producer Simone Swink at the helm, Good Morning America isn’t just resting on its laurels. The show continues to innovate within its format, balancing breaking news, cultural moments, and feel-good stories in a way that keeps a diverse audience coming back. It’s a tightrope walk that GMA manages better than most.
As the 2024-2025 season rolls on, one thing is clear: Good Morning America isn’t just winning the ratings—it’s defining what success looks like in morning television. Like a well-crafted superhero franchise that knows its audience, GMA delivers what viewers want, when they want it, with a team that truly shines.
In the epic saga of morning news, Good Morning America isn’t just a player—it’s the hero leading the charge.