If you're like me, you're probably already counting down the days till Big Brother comes back. This summer reality show is a classic, and season 27 is coming up soon. But this year, things might not feel the same as they did in previous seasons. The show will still be broadcast three days a week, but the episodes on Wednesdays will be 90 minutes lengthy instead of the customary 60 minutes. There is also a new aftershow for the show called Big Brother: Unlocked. Three people who used to live in the house will be the hosts of this show. The topic of the season is usually kept a secret until the visitors move in. But Julie Chen Moonves, the host, has been giving some fairly plain signals. What do Julie's hints indicate for the next season, which starts in just a few weeks?
Since season 6, Big Brother has had a new theme almost every season. These themes are generally related to what is prevalent in culture at the time. Last year's subject was AI, and the surprises started immediately away, for example. The houseguests had to vote on whether or not to let a 17th person into the game early in season 26. Later, they learned that Ainsley, who they thought may be a houseguest, was not a real person. The AI bot would bother the guests all season long. The subject of Big Brother Season 21 was summer camp. That made it possible for more shows with a similar vibe to happen, including Buddy Games. The games that season were mostly based on the camp theme, however certain old Big Brother games like OTEV were still played. In other seasons, themes have changed the way the game operates a lot.
Julie Chen Moonves keeps giving hints about the theme of Season 27 with a lot of keys.How the host's mysterious clues are making loyal Big Brother fans guess what they mean
Julie Chen Moonves especially underlined the phrase "keys" in a special interview. In Big Brother, keys are very crucial. When a guest arrives, they get an introduction that includes a key with their name on it. This lets them know they are joining the game. After winning the competition, the Head of Household also gets the key to their new room put around their neck. When the HOH picks who to put up for nomination each week, they lock in their choices by turning two keys.
There was a key wheel used in the nomination ceremony before season 16. Houseguests would take turns pulling a key. The first nominations didn't affect anyone whose name was on the key. The HOH then chose the last two players who didn't have keys. So, does Julie's latest Instagram shot of her posing in front of a wall of keys suggest that this key wheel is coming back? Fans are excited about the chance that it could happen. Rich Meehan and Allison Grodner, the executive producers, also gave hints. They remarked, "There is no secret to a perfect summer." Get ready for the most surprising season of Big Brother yet! This quote just makes things worse. It sounds like something significant is about to happen in the house.
The quantity of keys in the commercial picture is also highly visible, in addition to the picture and the interviews. There are 48 keys on the wall behind Julie. And they are put in different places. There are numerous possible meanings for this. Maybe each key opens a separate secret room in the mansion. Or it could mean that there will be a lot of twists throughout the season, each one represented by a key. The section of the phrase that says "keys to unlocking unexpected mysteries" seems to support the concept that more items will be disclosed as the season goes on.
Thinking About All The Different Fan Theories About The Theme And Twists For Big Brother Season 27

Will we see some of the same people again, or will this be a whole new kind of game?
Some fans think that all the keys signal that the key wheel from earlier seasons is coming back. But that might not be a big enough surprise for a show that always tells us to "expect the unexpected." Big Brother has done a twin twist more than once. This is where two twins trade places in the house without anyone knowing and pretend to be one person. So there's always a potential that the show will bring back an old twist. Or the keys could get you into new, hidden chambers in the house. This would definitely make the game more mysterious and strategic.
A lot of people also think that season 27 will be about a murder mystery. Taylor Hale, who won in the past, even commented on social media how happy she would be if this were the theme. A lot of her fans were also delighted with her post. The Traitors, another reality show, has grown very popular lately. That show is a contest to solve a murder. A lot of people who play Big Brother have been on The Traitors and garnered new followers there. So it makes obvious that Big Brother would want to utilize The Traitors' success to get more people to watch. A murder-mystery theme would be a really surprising thing for the show.
Some of the keys in the ad photo appear like they belong to an ancient door or chest. Some fans predict that season 27 will have returning cast members because of this and the introductory music for season 2 that is playing on the official Big Brother TikTok account. Big Brother has brought back past houseguests before, usually with a mix of fresh participants. Season 22 was an All-Star season. Survivor, another CBS reality show, is commemorating its 25th anniversary with a star-studded cast for season 50. Fans of Big Brother are also wondering if the show will celebrate its 25th birthday with some of their favorite houseguests. But there are a few reasons why this might not happen. A year before the show came back, Survivor started marketing its cast. Big Brother has only just started to promote season 27. CBS has also announced that there would be a whole new group of houseguests. This seems to mean that no contestants will come back.
The New Big Brother: The Aftershow That Was Unlocked And The Show That Is Still Secret

How The Show Plays With Expectations And Keeps Fans Guessing Until The Very End
CBS said that the new show Big Brother: Unlocked will be on every other Friday. There will be some of the most popular houseguests from past seasons on this episode. It will provide viewers more behind-the-scenes footage and other surprises. The description on Paramount+ promises that Big Brother: Unlocked will offer "insight and expertise on Season 27 gameplay" from all-stars. This supplementary show is like other shows that come on after the main show. It makes me think of Jeff Probst's Survivor podcast or Aftersun from Love Island. It could be that the "keys" hints only apply to this new aftershow. But fans are definitely expecting for more, a larger twist in the main game.
Every year, fans watch the ads that come out. They try to figure out what's going to happen next. But most of the time, the show finds a way to mix things up. Big Brother likes to mess with fans' expectations just as much as it likes to surprise the competitors. The picture of the keys is just their way of reminding fans that Big Brother is the best at getting people to do what they want. It keeps us discussing and guessing until the night of the debut.
The expanded 90-minute episodes on Wednesdays also give the program more leeway for complicated plot twists. The program might come up with new narratives and tasks that fit a wider theme if it had more time. This could lead to more intricate competitions or even more in-depth relationships between characters. The extended episodes could also make the "unexpected mysteries" much more surprising. It provides the producers greater room to add new things as the season goes on.
What to Expect When Big Brother Season 27 Starts This Summer

Get ready for the unexpected when houseguests come in July.
The real theme for Big Brother Season 27 is still a secret. But Julie Chen Moonves and the executive producers' hints do point to something having to do with "keys" and "unlocking mysteries." Big Brother will keep us on our toes, whether it means bringing back houseguests, adding secret rooms, a murder-mystery game, or something else. The show has a habit of surprising people, and this season looks like it will be no different.
To find out the official theme and twists, we'll all have to watch the first episode of Big Brother season 27. Big Brother season 27 will debut on CBS on Thursday, July 10 at 8 PM EDT. Prepare for a summer filled of surprises, alliances, and rivalry. It's usually a wild trip, and this season is certainly shaping up to be one to remember. I'm quite excited to find out what those keys will open.