Xbox is taking its love for DOOM a step further—with pizza. The latest marketing push for DOOM: The Dark Ages isn’t just about slaying demons; it’s about fueling gamers with heat. In a partnership with Prince St. Pizza, Xbox is offering fans a chance to score an exclusive in-game skin, a free month of Game Pass Ultimate, and a fiery new pizza topping the campaign.

Grab The Hellfire Pepperoni Pizza For A Free DOOM Skin

From now until June 15, Prince St. Pizza locations across the U.S. and Toronto are selling the Hellfire Pepperoni — a spicy pie designed to match DOOM’s over-the-top energy. It’s loaded with smoked mozzarella, spicy marinara, pepperoni, fresh habaneros, and a drizzle of hot honey. The catch? Each purchase comes with a code for a timed-exclusive Ranger DOOM Slayer skin for DOOM: The Dark Ages.

But that’s not all. New Xbox Game Pass Ultimate subscribers also get a one-month trial included with their pizza purchase. That means you can jump into DOOM: The Dark Ages on May 15—day one of its release—through Game Pass, practically free, while munching on your infernal slice.

This Tie-In Packs More Punch Than Most Food Collabs

It’s the kind of promotion that knows its audience. DOOM fans are used to brutal gameplay and bold aesthetics, and Xbox’s collaboration with Prince St. Pizza hits that vibe perfectly. The pizza box itself sports Dark Ages cover art, turning your takeout into a collector’s item of sorts. There are even limited-edition shirts available for purchase on Prince St.’s website, featuring the same fiery partnership branding.

“We had a blast dreaming up a pizza worthy of the DOOM universe,” said Prince St. Pizza CEO Lawrence Longo. “This energy inspired us to bring the heat with bold flavor, big attitude, and a little chaos — in the best way possible.”

Why The Exclusive Skin May Not Stay Exclusive

One important detail for collectors and completionists: the Ranger skin is a timed exclusive. That means it’ll likely become available through other means once the promotion ends. Xbox hasn’t specified when or how, but history suggests it might eventually roll out to all players or appear in another promotion.

If you’re the type who needs every unique skin, it might be worth waiting to see if this one becomes widely available. But if you just want to play DOOM with a little extra flair while you’re at it, the Hellfire Pepperoni is your ticket in.

Marketing Moves That Actually Connect With Fans

Xbox and Bethesda (now under the same umbrella) have a track record of creative tie-ins, but this one feels especially sharp. It’s not just a stunt—it’s a tasty extension of the brand. And with DOOM being a staple of the gaming world for decades, moves like this keep the franchise feeling relevant and... well, just plain fun.

Sure, not everyone has a Prince St. Pizza nearby, but for those who do, it’s a chance to grab something unique both in-game and IRL. And for a genre that’s often stuck in grim tones, DOOM’s partnership with a pizza brand to deliver hot sauce and hot steel to fans is refreshingly playful.

What This Means For Future Xbox Promotions

Xbox is clearly leaning into lifestyle-based marketing—linking food, fashion, and gaming in a way that’s more experiential than traditional ads. With Game Pass as their flagship product, offering a free trial alongside a physical good creates a full-circle moment. You buy the pizza, you get the game, you get the skin. It’s simple, effective, and it works.

As more big games launch on Game Pass day one, expect to see Xbox continue experimenting with these kinds of cross-promotions. Whether it’s pizza today, energy drinks tomorrow, or something else entirely, the message is clear: Xbox wants to be part of gamers’ lives, not just their screens.

DOOM: The Dark Ages Arrives May 15 On Game Pass

DOOM: The Dark Ages drops on May 15, 2025, and will be available on Xbox Game Pass from day one. The Hellfire Pepperoni promo runs until June 15, giving fans a full month to enjoy the pizza, the skin, and the game.

If you’re planning to demon-slay while chewing through habaneros, you’re not alone. And honestly, it sounds like the perfect combo.